tag:blogger.com,1999:blog-24138427.post5924239501495779184..comments2024-03-08T11:07:25.905-05:00Comments on The Godfather's Blog: Good News, Bad News On Hendrick Sponsor FrontDave Moodyhttp://www.blogger.com/profile/14273464897477668872noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-24138427.post-60016215804291091692014-08-10T22:00:40.875-04:002014-08-10T22:00:40.875-04:00Because no matter what cause an organization is tr...Because no matter what cause an organization is trying to get the word out for, promotion costs money. And somewhere, some accountant for AARP discovered they can reach out to more people on more occasions, as well as receiving free cross promotional advertising (seeing AARP on the fender in a Pepsi commercial) than any other form of advertising. That is the beauty of NASCAR sponsorships.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24138427.post-6254074689346503592014-08-09T15:01:16.757-04:002014-08-09T15:01:16.757-04:00A quick primer on sponsorship/advertising:
A enti...A quick primer on sponsorship/advertising:<br /><br />A entity will spend, lets say, $10 million to sponsor a race team in the hopes that they get more than their investment back in return. If not, they'll find somewhere else to spend their advertising dollars. Apparently, the AARP/Hendrick/Gordon relationship is getting it done. This all assumes that you believe in the principle of advertising.WhatAmIMissinghttps://www.blogger.com/profile/01137687434831985282noreply@blogger.comtag:blogger.com,1999:blog-24138427.post-30718961724719741082014-08-09T12:14:33.177-04:002014-08-09T12:14:33.177-04:00If hunger is the great problem Why is the money be...If hunger is the great problem Why is the money being spent on racing?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24138427.post-68155694241369770372014-08-08T22:51:56.877-04:002014-08-08T22:51:56.877-04:00The way I see it, HMS needing sponsorship is bad n...The way I see it, HMS needing sponsorship is bad news for everyone else looking for sponsorship.Anonymousnoreply@blogger.com