Nine of NASCAR’s most successful teams announced today that they have
joined forces to form the Race Team Alliance (RTA); a collaborative business
association intended “to create an open forum for the teams to explore areas of
common interest and to work collaboratively on initiatives to help preserve,
promote, and grow the sport of stock car racing.”
Currently, the RTA is
composed of Chip Ganassi Racing with
Felix Sabates, Hendrick Motorsports, Joe Gibbs Racing, Michael Waltrip Racing,
Richard Childress Racing, Richard Petty Motorsports, Roush Fenway Racing,
Stewart-Haas Racing and Team Penske. Membership opportunities will reportedly
be extended to all full-time NASCAR Sprint Cup Series teams in the near future.
Today’s RTA media release said the organization will “engage with
stakeholders on creative ways to market and experience the power of the sport’s
teams and drivers... (and) explore innovative ways to harness the combined
purchasing power and scale of the teams’ operations to drive efficiencies in
costs.” RTA chairman Rob Kauffman – co-owner of Michael Waltrip Racing - - said
the organization “simply formalizes what was an informal group. By working
together and speaking with a single voice, it should be a simpler and smoother
process to work with current and potential groups involved with the sport.
Whether it be looking for industry-wide travel partners or collaborating on
technical issues – the idea is to work together to increase revenue, spend more
efficiently, and deliver more value to our partners.”
Sources say one of the RTA’s first orders of business will be to negotiate
with NASCAR for a larger share of the new, $8-billion television contract that begins in 2015 and continues through the 2025 season. Currently, teams
receive 25% of all TV revenue, with 65% going to race tracks and 10% to NASCAR.
Not surprisingly, team owners want a larger piece of that new television pie, and believe
they must present a unified front to obtain it.
NASCAR chairman Brian France spoke about the possible re-allocation of TV
revenue in his "State of the Sport" address Saturday at Daytona International
Speedway, saying NASCAR is "rethinking (the percentages) little bit. That'll
be something that we will consider and look at to make sure that the
appropriate values are where they need to be."
NASCAR vice president and chief communications officer Brett Jewkes said the
sanctioning body was aware of the RTA prior to today’s announcement, but currently
has “very few specifics on its structure or purpose. NASCAR's mission, as it
has always been, is to create a fair playing field where anyone can come and
compete,” said Jewkes. “Our job is to support and strengthen all of the teams,
large and small, across all of our series and we'll continue to do that. NASCAR
is a unique community with hundreds of stakeholders. They all have a voice and
always will."
If they’re smart, the RTA will continue to use terms like “collaborative
business association,” avoiding any talk of a possible owners or drivers’
union, which NASCAR has resisted ferociously in the past.
In 1961, driver Curtis
Turner was banned for life by NASCAR founder Bill France, Jr., after working
with the Teamsters Union in an attempt to unionize the sport. Turner was
reinstated four years later, but the union’s foothold in NASCAR was lost. In
1969, a number of top stars including Richard Petty, Bobby Allison, David
Pearson and Cale Yarborough formed the Professional Driver’s Association in an
attempt to secure larger race purses and improve safety. The PDA boycotted the
first-ever race at Talladega Superspeedway, citing concerns with tire wear, but
France competed without his established stars, paying drivers from other sanctioning
bodies to take part.
There have been no further attempts to organize or unionize NASCAR.
The newly announced Race Team Alliance has the potential to be a positive force in NASCAR,
harnessing the combined purchasing power of
its teams and utilizing economies of scale to reduce operating expenses across
the board. Hopefully, the organization will open its doors to all NASCAR team
owners and immediately begin working with the sanctioning body toward common
goals, while resisting the urge to repeat the mistakes of the past.
















.jpg)







