As part of the
multi-year extension agreement, Alliance Truck Parts will serve as a primary
sponsor of the No. 12 Ford Mustang driven once again this season by Sam Hornish
Jr. in the Nationwide Series. Alliance Truck Parts will be a primary sponsor of
the No. 12 entry for 17 races in 2013 and will be an associate sponsor on the
car for the balance of the NNS races this season.
“We have a terrific
partnership with Alliance Truck Parts and we look forward to continuing to grow
with them in the future,” said Roger Penske. “Alliance works closely with many
of our Penske Corporation companies so this is a special relationship and we
are happy that it has expanded to success with the No. 12 Nationwide Series car
with Sam behind the wheel.”
Alliance Truck Parts
came on board as a Penske Racing partner in 2011. Hornish earned his first
NASCAR victory racing the distinctive yellow Alliance Truck Parts car as he
claimed victory in the NNS race at Phoenix late that season. In 2012, Alliance
Truck Parts was the primary sponsor on the No. 12 machine for the majority of
NNS events as Hornish earned 10 top-five results and finished fourth in the
series championship.
“Alliance Truck Parts is
happy to extend its partnership with Penske Racing,” said Friedrich Baumann,
Senior Vice President, Aftermarket at Daimler Trucks North America, LLC. “Last
season was a productive one for the Alliance Truck Parts team and we are
excited to be back working with Sam Hornish Jr., and the No. 12 team to try and
win races and the series title in 2013.”
Hornish, the former
three-time IndyCar Series champion and the 2006 Indianapolis 500 winner, will
continue to be featured in Alliance Truck Parts’ marketing and media activation
initiatives. These plans include sweepstakes and promotions, dealer incentive
programs as well as the Alliance Truck Parts 250 Nationwide Series race at
Michigan International Speedway.
“It’s awesome that
Alliance Truck Parts is back on board with us at Penske Racing,” said Hornish.
“Alliance is a great company to work with and represent and we’re all looking
for a special season together this year.”
No comments:
Post a Comment