UFC Contender Cerrone Signs With KHI

A perennial on-track powerhouse in its 10 years of NASCAR competition, Kevin Harvick, Inc. has reached outside auto racing and into the world of professional athlete management, inking a deal to represent UFC fighter Donald "Cowboy" Cerrone. 

Cerrone signs with KHI

KHI, co-owned by NASCAR Sprint Cup Series driver Kevin Harvick and his wife DeLana, was known during its tenure fielding Nationwide and Campinng World Truck Series entries for both on-track success and its innovative sponsor relationships. More recently, KHI turned its focus to representing athletes and sponsors in and outside of the auto racing, including Harvick, Cerrone, Jeff Burton and PGA golfer Jason Gore. 

"It's an honor and privilege to have this new relationship with Kevin and KHI," said Cerrone, currently ranked sixth in the UFC Lightweight division. "I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship, both in and out of the octagon." 

In 10 years under the Harvicks’ direction, KHI earned two NASCAR Camping World Truck Series championships and 53 wins in the NASCAR Nationwide and Camping World Truck Series. 

"One of KHI's strongest qualities always has been our ability to sell and maintain sponsorship in NASCAR despite the economic challenges," said Harvick. "With that solid foundation and the template we've created over the last 10 years, I think we are ready to take the next step to represent other athletes in other arenas. Donald is our first client in the UFC, and I'm excited about all the possibilities that lie ahead." 

Cerrone, 30, lives and trains in Albuquerque, N.M. He won three of his four last fights to extend his record to 20-5. The Denver native is next scheduled to fight Rafael Dos Anjos (19-6) on Aug. 28 on UFC on FOX Sports 1 (a new FOX Sports network debuting Aug. 17; currently broadcasting as SPEED).