Nickelodeon will team up with NASCAR XFINITY Series star Darrell “Bubba” Wallace to field a special No. 6 Shredder Ford Mustang in the XFINITY 300 on Saturday, September 17 at Chicagoland Speedway. Nickelodeon is also the entitlement sponsor of the next day's NASCAR Sprint Cup Series race; Mutant Ninja Turtles 400.
Wallace is in his second full-time season in the NASCAR XFINITY Series for Roush Fenway Racing. His Chicagoland car will feature Shredder in his iconic helmet on the hood, rear bumper and left rear quarter-panel. The Foot Clan stands watch on the right rear , ready to do battle.
Wallace will join a number of other drivers with Teenage Mutant Ninja Turtles paint schemes for the September race weekend. NASCAR Sprint Cup Series star Danica Patrick has already been announced to drive the No. 10 April O’Neil/Nature’s Bakery Chevrolet SS in the Teenage Mutant Ninja Turtles 400. Additional drivers will be announced this summer.
“I grew up watching the Teenage Mutant Ninja Turtles and Shredder was always a cool character,” said Wallace. “It’s an honor to partner with Nickelodeon on this program. Hopefully Shredder and the Foot Clan will lead the way to Victory Lane.”
This Sept. 15-18 marks the sixth consecutive year that Chicagoland Speedway will kick off the Chase for the NASCAR Sprint Cup. The Nickelodeon partnership will include sponsorship of the 2017 kick off well.
“We are excited to partner with Bubba Wallace and Roush Fenway Racing to showcase Shredder and the Teenage Mutant Ninja Turtles in the NASCAR XFINITY race,” said Anthony DiCosmo, Senior Vice President, Sports Marketing and Development, Nickelodeon. “Just as we did with last season’s SpongeBob SquarePants 400 at Kansas Speedway, the Teenage Mutant Ninja Turtles 400 will continue to expand our relationship with NASCAR, while working with another best-in-class ISC track to give fans a unique and engaging race experience that the whole family can enjoy.”
Nickelodeon has a longstanding relationship with NASCAR, teaming up on several programming and racing events. On the track, the network has sponsored the SpongeBob SquarePants 400 at Kansas Speedway in 2015; brought the Teenage Mutant Ninja Turtles to the Atlanta Motor Speedway for the NASCAR XFINITY Series and NASCAR Sprint Cup Series races in 2014; participated in the Bank of America 500 week in 2012; and SquarePants Movie 300 at Charlotte Motor Speedway in Concord, NC in 2004. NASCAR has also contributed talent and content to Nickelodeon programming such as the Kids’ Choice Awards, Kids’ Choice Sports Awards, Team Umizoomi, Hammer Down and an upcoming Bubble Guppies episode, featuring former Sprint Cup Series champion Jimmie Johnson.
Currently in its fourth season, Teenage Mutant Ninja Turtles is seen in over 170 countries and territories and translated in 50+ languages. Executive produced by Ciro Nieli and Brandon Auman, the series is created at Nickelodeon Animation Studios in Burbank, Calif.