Monday, January 08, 2018

COMMENTARY: Money Helps, But Talent Is Still King

It’s a top water-cooler topic across NASCAR Nation these days; the ongoing battle between money and talent in the Monster Energy NASCAR Cup Series.

Some observers – including many longtime fans of the sport – believe that the almighty dollar has supplanted driving talent in determining NASCAR’s Sunday afternoon starting grid. And while there is no denying the importance of financing, a simple examination of the MENCS roster reveals far more wheelmen than sugar babies.

MENCS champion Martin Truex, Jr. made good use of family money early in his career, campaigning family-backed entries all the way to what is now the NASCAR K&N Pro Series. From then on, however, the New Jersey native has made his way solely on talent, winning a pair of Xfinity Series titles for Dale Earnhardt, Inc., before being promoted to the Cup ranks with DEI, Michael Waltrip Racing and Furniture Row Racing.

Runner-up Kyle Busch began modestly in the Legends Car ranks in his native Las Vegas, before advancing to NASCAR’s Southwest Tour. He brought little or no money to that series, but immediately displayed a level of talent sufficient to gain the attention of NASCAR owner Jack Roush. The same story can be told for older brother Kurt Busch, who climbed an identical ladder on his way to NASCAR stardom, there 2004 Cup Series championship and a win in last year’s Daytona 500.

Harvick brought nothing but talent
Last year’s third-place finisher, Kevin Harvick, came to national prominence by winning the 1998 NASCAR Winston West title for Spears Motorsports, an operation owned by Wayne and Connie Spears. Harvick was hired solely for his driving talent and brought no money to the dance. That talent eventually made him the heir-apparent at Richard Childress Racing when Dale Earnhardt lost his life on the final lap of the 2001 Daytona 500.

Brad Keselowski finished fourth in the 2017 MENCS standings, and his family’s racing story is well known. His parents, Bob and Kay Keselowski, mortgaged the family home on multiple occasions to keep their family owned race team afloat, before finally closing the doors for good in 2006. Keselowski’s big break came when Germain Racing tabbed him to replace the suspended Ted Musgrave in a 2007 Truck Series race at Memphis Motorsports Park, where he won the pole, led 62 laps and contended for the win. That performance convinced Dale Earnhardt, Jr. to put Keselowski in his No. 88 Nationwide Series Chevrolet, where he won the 2010 championship. Today, he is a perennial title contender for Team Penske. 

Hamlin: from humble roots.
Denny Hamlin came from similarly humble roots. He began racing go-karts at age seven, eventually progressing to the Mini Stock and Late Model Stock ranks at Langley (VA) Speedway. Hamlin won 35 LMS races in just two seasons, including 25 victories in 36 starts in 2003. That was more than enough to earn him a driver development deal with Joe Gibbs Racing, an opportunity on which Hamlin has clearly capitalized.

Kyle Larson was a top threat for last year’s MENCS title, eventually finishing eighth in points. “Young Money” raced his way to NASCAR through the USAC Open Wheel ranks, winning Sprint Car and Midget races at a clip that quickly got him noticed in the NASCAR garage. Like Jeff Gordon and Ryan Newman before him, Larson made it to NASCAR without buying a single full-fendered seat, making his way to the top on talent, and talent alone.

Of the 16 drivers who qualified for last year’s playoffs, only three – Truex, Chase Elliott and Ryan Blaney – can be said to have benefitted significantly from the presence of family money. The rest got there the old fashioned way.

They earned it.

Edwards was willing to beg
For every winless rich kid floundering around in the middle of the XFINITY or Camping World Truck Series pack, there are a dozen drivers like Clint Bowyer -- who got his call to the big time while sanding Bondo in a two-bay auto body shop – and Carl Edwards, who famously handed out business cards begging team owners to give him an opportunity behind the wheel.

For every hapless newcomer with a ton of cash and no clue what to do with it, there is a Ricky Stenhouse, Jr., Erik Jones or Chris Buescher, all of whom came to NASCAR with nothing but talent, then attracted top-dollar sponsorship by running consistently at the front of the pack.

There is no denying that Paul Menard’s career – including his win in the 2011 Brickyard 400 -- has been bolstered by the presence of family money and the constant guarantee of full-season sponsorship. Danica Patrick struggled through five winless Cup campaigns, assisted by the presence of high-dollar sponsorship.

Money has always played an important role in determining who wins and loses on Sunday afternoon. Richard Petty and David Pearson possessed awesome driving talent, but also benefitted from substantial sponsorship, factory backing and immense technological support. G.C. Spencer, Elmo Langley and James Hilton could also twist a pretty wheel, but never had the resources to compete with the big dogs. Some things never change.

In the end, an honest assessment of the NASCAR roster proves that driving talent remains the most important form of currency.


  1. Great post as always Moody. Thanks for the great Read!

  2. I hope that is not Carl's mothers address that you gave out

  3. Lest we forget looks and personality; after all it is business.

  4. Anonymous6:31 AM

    The reason it seems like money is more important than talent is because NASCAR is supposed to be a sport. In most major sports you can't buy a starting position on any team. I can't say I've ever seen a quarterback in the NFL buy their way onto a team. Maybe it happens behind the scenes for all I know, but in NASCAR it's flaunted right in our faces and that leaves the perception that money trumps talent. Who is more talented, Matt Kenseth or Paul Menard? Who has a ride and who doesn't?

  5. I don't think I have seen anyone say that ALL the drivers in the NASCAR premier series got there by buying their ride. But, as many examples as you can state that didn't I can state that did. Danica, Brendan Gaughn, Menard, the Dillon boys, and I am pretty sure Joey Logano's father wasn't starving. I raced against Kyle Larson at New Smyrna in 2012, and trust me, he didn't pull his super late model in on an open trailer behind a pickup truck like I did. I have been around this sport a long time, too. I understand that money has and always will play a part. I think what many of us are seeing is the ride buying has gotten much worse, and that cannot bode well for the integrity of the sport.

  6. Anonymous12:27 PM

    Good stuff...meanwhile they're all going to be running for the NASCAR Cup unless Monster finally quits jerking them around and commits. Are there any updates on that side of the finances?

  7. Anonymous4:16 PM

    Everything you said is true. However, the question about money vs talent is more about the present and future, than the past. For 2018, what wins the seat? Pure talent, or talent plus sponsors? It seems that the trend now is that drivers need more than talent (typically) to win a seat, they need talent and a sponsor portfolio.

  8. Talent Helps, but $ is the New King.

    The truth is that for every Kyle Larson, who despite his immense talent was still asked to bring huge $ for even K&N from all owners but Chip, there are 50 Ryan Reeds who got their ride for having $ first. Nearly every team in the feeder ranks today (and even many in Cup) is desperately searching for 'funded' drivers, who now hold the key and can pick/choose who they want to run for because of that $, instead of for what they can (or can't) do behind the wheel.

    Just look at the drivers in the playoffs for the feeder series last year, with the majority establishing their footprint because they brought massive financial backing to the table. $ has always played a role in the sport, but never has it been anywhere close to what it is today. Teams now rarely have their own in house sponsor which would allow them to pick a driver based mainly on talent, and instead are looking for a driver that has a sponsor with talent coming in as a distance afterthought.

    And Dave, are you really so desperate for content that you essentially just re-posted an old article from 3 years ago? Of course, you ironically decided to remove Ryan Reed's name from the list of drivers who made it with 'nothing but talent' and got sponsorship by 'running consistently at the front' from the original...

    1. While there is certainly validity in your point, can you nonetheless name examples of talented drivers shafted out of the sport because of lack of money to bring to their rides?

      The longer I follow racing the less credible some of the old beliefs about it - such as that there are many talented drivers unfairly shafted from the sport because of money - seem to become.