Axalta
Coatings Systems will continue its longstanding partnership with Hendrick
Motorsports, after agreeing to a contract extension that will expand its
presence through 2018.
Beginning in 2016, Axalta will
become a primary sponsor of the No. 88 Chevrolet SS team of driver Dale
Earnhardt Jr. for 13 Sprint Cup Series races annually, an increase of three per
season. Axalta will also be featured as a major associate sponsor during all
non-primary events.
The agreement extends a partnership
-- now in its 23rd full season -- that began in November 1992 when the company sponsored
driver Jeff Gordon and the No. 24 Hendrick Motorsports team. Gordon, who is in
the midst of his final full-time Sprint Cup campaign, will continue to work
with Axalta as a spokesperson and global business advisor. The multi-year relationship
was announced earlier this year.
“We began a journey 23 years
ago with Hendrick Motorsports and a young driver named Jeff Gordon. Eighty
poles, 92 wins and four championships later, we are proud of the run we’ve had
with Jeff,” said Nigel Budden, Axalta vice president and head of its North
America business. “Now, we are delighted to continue our relationship with
Hendrick Motorsports and to adorn the hood of Dale Earnhardt Jr.’s No. 88 Chevy
SS with the Axalta logo in 2016. As our slogan says, ‘We Paint Winners,’ and by
joining Dale we will continue to do so for years to come.”
On the racetrack, Axalta’s
relationship with Hendrick Motorsports has yielded four Sprint Cup Series
championships and 92 victories. Axalta has hosted thousands of customers at
events and fashioned some of the most iconic paint schemes in NASCAR history.
Earlier this month, the two companies broke ground on Axalta’s
45,000-square-foot Customer Experience Center that will be located on the
Hendrick Motorsports campus in Concord, North Carolina.
“Axalta has built a model
sponsorship program,” said Rick Hendrick, owner of Hendrick Motorsports. “For
23 years, they’ve recognized the opportunities NASCAR provides and understood
how it drives value for their business. It’s a unique relationship that’s
evolved with the times and has been consistently effective. We’re very proud of
what we’ve accomplished as partners and look forward to more successes together
with Dale and the No. 88 team.”
Earnhardt, 40, has 25 career
Sprint Cup victories, including two this season. The Kannapolis, North
Carolina, native recently clinched a fifth consecutive appearance in the
championship-deciding Chase for the NASCAR Sprint Cup and is a two-time winner
of the prestigious Daytona 500. He is NASCAR’s 12-time most popular driver, as
voted by fans.
“Axalta and Hendrick
Motorsports have an incredible story,” Earnhardt said. “For me, it’s meaningful
to work with a sponsor that’s been so committed to our sport and has such a
rich history in NASCAR. Continuing the partnership is special for all of us,
and I’m already excited about what the car will look like. I’m really looking
forward to the opportunity.”
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