The OWI brands will be featured as primary sponsor at Watkins Glen International and Chicagoland Speedway, and as an associate sponsor for all remaining races during 2016.
Bowyer and PEAK have been in partnership since 2012, a relationship which includes Clint Bowyer Racing's dirt track racing teams.
"My bond with PEAK has continued to grow stronger over the years and I am so proud to continue my relationship with them," said Bowyer, who announced Oct. 2 that he will race for HScott Motorsports in a technical alliance with Hendrick Motorsports and Stewart-Haas Racing in 2016.
"They have meant a lot to my Sprint Cup program, as well as my dirt teams, and they are like family to me. The best part of a sponsorship is what you do away from the track with customers and building business-to-business relationships and that's why the PEAK program is so special."
The PEAK Motor Oil and PEAK Antifreeze & Coolant brands that have adorned Bowyer's cars since 2012 are products in the portfolio of Old World Industries LLC., a company specializing in Automobile and Heavy-Duty vehicle products manufacturing and marketing. BlueDEF is a complete brand of diesel exhaust fluid and equipment, which reduces diesel engine emissions and increases fuel mileage. BlueDEF is the No. 1 DEF brand in the United States.
"Our products are endemic to the racing industry," said Bryan Emrich, Chief Marketing Officer of OWI. "The PEAK brand is one of the most recognized in the antifreeze marketplace and the growth of BlueDEF over the past five years has been phenomenal. We think we are aligned with the right personality in Clint Bowyer to speak to our do-it-yourself and Commercial & Industrial customer. We are very happy to continue to grow the brand equity we have built up with Clint over the years and look forward to working with HScott Motorsports in 2016."
PEAK Antifreeze has a deep heritage in the world of motorsports, with involvement ranging from NASCAR to NHRA, IndyCar, Supercross, and Monster Jam. PEAK offers a wide array of antifreeze, motor-oil, washer fluid, lighting and other products that feature patented, advanced technologies allowing for superior protection for all vehicles, both on pavement and off-road. PEAK held race entitlements in NASCAR and IndyCar races throughout the 1990s and 2000s, and was an early supporter of NASCAR legends Dale Earnhardt and Kyle Petty. In addition to Clint and a number of other motorsports competitors, PEAK and BlueDEF sponsor 16-time NHRA Funny Car Champion John Force along with the other John Force Racing drivers and a variety of National Champion NHRA Sportsman drivers.
"We are thankful to have a partner like PEAK join the HScott family," said Harry Scott, owner of HScott Motorsports. "We are a young organization with just two seasons under our belts, so attracting someone like Clint and a company with such a racing history as PEAK is quite an achievement for us. This is another step in the right direction as we continue to move our program to the next level."
5-hour ENERGY will serve as Bowyer's primary sponsor for 24 races in 2016. Scott said there are still primary sponsorship opportunities open on the car for 2016.
Bowyer, 36, is a 10-year veteran with eight victories, two pole positions, 58 top-five finishes and 163 top 10s in Sprint Cup competition. Stewart-Haas Racing announced Sept. 30 that Bowyer will drive SHR's No. 14 Chevrolet in 2017 replacing Tony Stewart who'll retire at the end of the 2016 season. Michael Waltrip Racing, Bowyer's team for the past four seasons, announced in August that it would not field full time Cup teams in 2016.