The race will mark the third time that Smithfield, Waffle House and RPM have teamed up on the race track. During that three-year partnership, the companies created Waffle House Race for Rewards, an app that allows patrons to earn points by eating at Waffle House and redeem those points for Waffle House merchandise and Smithfield racing gear.
"Smithfield is a valued partner of Waffle House, and we're thrilled to share in their racing program with Richard Petty Motorsports and Aric Almirola," said Walt Ehmer, CEO, Waffle House. "This program allows us to reward our customers with unique products and opportunities. Racing, especially in the Bristol Night Race, brings a great platform to give back to our customers and earn some new ones too."
RPM is in its fifth year of partnership with Smithfield Foods and the third with Waffle House. Last season, Almirola scored a fourth-place finish at Richmond International Raceway in the No. 43 Smithfield/Waffle House Ford.
"We're thrilled to have Waffle House joining Smithfield on our No. 43 Ford," said "The King" Richard Petty. "The patrons at Waffle House are overwhelmingly NASCAR fans. It's exciting to pair three popular brands together to give back to race fans and Waffle House patrons."