Just days after announcing that they would withdraw from the sport at season’s end, OneMain has reversed course, signing a multi-year extension to continue its sponsorship of Elliott Sadler and the No. 1 JR Motorsports race team in the NASCAR Xfinity Series.
JRM General Manager Kelley Earnhardt Miller confirmed today that OneMain will receive primary branding on Sadler’s No. 1 Chevrolet for 20 races in 2017, marking the seventh year of their partnership with Sadler, the current Xfinity Series points leader.
“We are thrilled to continue our partnership with Elliott Sadler and JR Motorsports,” said OneMain Executive Vice President and Chief Operating Officer Bob Hurzeler. “After further evaluation of the program, we felt this relationship was a perfect fit for our company. Elliott has been an outstanding ambassador for OneMain and we look forward to our continued success with Elliott and JRM, on and off the track.”
The announcement virtually finalizes JR Motorsports’ driver line-up for 2017. The team will compete for a championship with three full-time entries for Sadler, Justin Allgaier and William Byron, with a fourth “All-Star Car” fielded in approximately six events next season.
“Elliott and OneMain are integral pieces to the make-up of our company,” said Earnhardt Miller. “Elliott’s talent speaks for itself, but what’s more, his experience and leadership is completely necessary for our younger guys. He brings a professionalism and charisma that permeates our entire organization, and I think he brings it to OneMain as well. I’m glad they have decided to come back with their sponsorship. We’ve got many things to accomplish together.”
Sadler has undergone a resurgence in his first year at JR Motorsports. He currently leads the NXS point standings and is preparing to compete in the first-ever NXS Chase format. This year Sadler has one win (Talladega), seven Top-5 and a series-leading 19 Top-10 finishes in 22 starts. He has been an NXS regular since 2011, with a pair of runner-up finishes in the championship point standings (2011-12).
“This is a dream come true for me,” said Sadler, 41, from Emporia, Virginia. “OneMain is a great partner and we're fortunate to have this stability moving forward to compete for race wins and championships for years to come. I'm as energized as I've ever been."