Former Monster Energy NASCAR Cup Series champion Kevin Harvick pulled no punches last night when talking about the imminent retirement of fellow driver Dale Earnhardt, Jr., saying the sport’s perennial Most Popular Driver “had a big part in stunting the growth of NASCAR” by not winning enough races.
Speaking on his weekly Sirius XM NASCAR Radio show “Happy Hours,” the 2014 series champion said he is puzzled by the popularity of Earnhardt, who has won just nine races in the last 10 seasons.
“This is where some of the growth in this sport has not reached the levels that it should have,” he added. Because our most popular driver hasn’t been our most successful driver.
Harvick said Earnhardt’s massive fan base is “totally confusing to me,” adding that “Jimmie Johnson should be our most popular guy, because he’s won seven championships. But when you look at the souvenir sheets every week, he’s 3-4-5, coming off of a championship year.
“That part is a little bit confusing.”
Harvick said Earnhardt’s late father, Hall of Famer Dale Earnhardt, Sr. “became Dale Earnhardt because of the fact that he won seven championships and was out there grinding every week. That hasn’t happened (with Junior). The thing that makes sports go around is success. The people… that are the most popular people in other sports, win.”
Harvick also discounted Earnhardt’s recent comments about declining driver salaries, saying, “Dale’s never really been in a position -- since he’s been at Hendrick Motorsports -- to understand where normal driver salaries even are.
“Hendrick Motorsports is about to go through a total reset,” he said. “For years, they’ve had the highest-paid athletes in motorsports on their team. Now, with Jeff Gordon, Dale Earnhardt Jr and Kasey Kahne exiting within a two-year period, it’s a complete re-branding. Sure it’s going to lower the cost. Hendrick Motorsports has had the highest paid drivers for a number of years, with Jeff Gordon and the highest paid driver, Dale Jr.
“(In 2018), they’re going to have some of the lowest payroll with three of their drivers. They’re going to lean on Jimmie Johnson to be the veteran guy and lead the company; teaching those guys how to race. And they’re going to have to pay him more than the other three guys combined, in order to take that role and push Hendrick Motorsports forward.”