Audacity Brew House in nearby
Denton, Texas created the No Limits Checkered Past session craft beer
that will be sold at all major events at the Fort Worth speedway, as well as
through retailers in the Dallas/Fort Worth Metroplex. No Limits Checkered Past
will make its official debut during the April 7-9 Duck Commander 500 weekend at
Texas Motor Speedway.
Named after the track’s "No
Limits, Texas" marketing campaign, the new brew is described as “a light-bodied
Texas steam beer that provides low bitterness and a character that revolves
into a toasty, rustic finish that remains perfect for year-round consumption.”
Texas Motor Speedway President
Eddie Gossage and Audacity Brew House co-owner Scott Lindsey unveiled No
Limits Checkered Past by "opening" an oversized, 55-gallon mock
can during Media Day festivities. Guests also had an opportunity to sample the
craft beer as a sneak preview.
"It's a beer that we can
all enjoy," Lindsey said. "Everyone from the most experienced craft
beer drinker to first-time tasters will appreciate the flavor. Once fans have
tasted it, I know they will be coming back for more."
The beer is carefully crafted
with pale barley and lager yeast to provide a light, malt character that is
aged for three weeks and cold filtered before being transferred into the
signature No Limits Checkered Past can. The 12-ounce can features a
diamond-plated look with the iconic No Limits, Texas skull logo adorned at the
top with the No Limits Checkered Past logo across a race tire and
pistons.
"We could have named any
number of brands 'The official beer of Texas Motor Speedway,' but we decided to
produce our own with the folks at Audacity Brew House," Gossage said.
"We have a certain reputation here in 'No Limits, Texas,' and felt we could
best develop a craft beer to represent us. We didn't license some beer brand,
we created it. The fans will love it, too."
Beginning with the upcoming
Duck Commander 500, No Limits Checkered Past will be sold throughout
Texas Motor Speedway. Following the race weekend, No Limits Checkered Past
will be available at various local retailers.
No Limits Checkered Past will
become the 12th beer on Audacity Brew House's lineup of popular craft beers.
Audacity Brew House, which began operation nearly a year and a half ago, has
exploded onto the popular craft beer scene after becoming Denton's first
brewery when it opened in 2014. The company, which operates out of a
5,000-square foot warehouse with adjacent taproom, will expand to include an
8,000-square foot venue later this year called Audacity Brew House at
Travelstead. The new facility, located near the historic downtown Denton
Square, will include a restaurant and outdoor entertainment area. The increased
space will allow brew master and co-owner Doug Smith to brew up to 10,000
barrels annually.
For more information on
Audacity Brew House, visit www.audacitybrewhouse.com.
No comments:
Post a Comment