Friday, January 16, 2015

Whitt, Speed Stick Join Front Row Motorsports

Front Row Motorsports will expand its NASCAR Sprint Cup Series stable to three full-time cars in 2015, with Cole Whitt driving the No. 35 Ford. In addition, Whitt will boast sponsorship from Speed Stick in 10 races, including the season-opening Daytona 500.

Randy Cox will also join the Front Row team to serve as crew chief. The 23-year old Whitt will enter his second full-time Sprint Cup Series season after making a transition to stock cars from open wheel racing, where he earned multiple race wins and the 2008 USAC National Midget championship.

“I’m really excited and grateful for the opportunity to go racing with Front Row Motorsports and continue my relationship with Speed Stick,” Whitt said. “Bob Jenkins is a smart businessman and has grown his team the right way over the years. I’m really looking forward to being a part of that growth.

“The 2014 season was great for me as a driver,” added Whitt. “We had some important personal victories and some areas where we’ll want to improve.”

Speed Stick previously sponsored Whitt in his rookie 2014 season, and connected with fans by documenting his first race at the Daytona 500 through a unique, online video series.

“I feel honored to have the support of a great sponsor like Speed Stick and I look to building on last year’s successes,” said Whitt. “The Speed Stick brand is all about giving guys the confidence to step up, particularly in the most stressful situations. It has your back when you need it most. I can’t think of a better partner for a young driver like myself.”

The company will also sponsor Whitt at Talladega Superspeedway in May, the Coca-Cola 600 at Charlotte Motor Speedway, the Brickyard 400 at the famed Indianapolis Motor Speedway and the Bristol Motor Speedway Night Race.

“Cole Whitt continues to embody the traits that we champion at Speed Stick,” said Bill Van de Graaf, Vice President and General Manager of U.S. Personal Care for Colgate-Palmolive. “In his first year, he impressed fans, teammates and adversaries by continuously stepping up in high-pressure situations. The Speed Stick brand is excited to be at Cole’s side as he reaches for new heights.”

Cox will continue his crew chief relationship with Whitt in 2015 after leading the young driver’s Sprint Cup campaign with BK Racing in 2014. Cox has previously worked with drivers such as Brian Vickers, Kenny Wallace and David Stremme.
“This is an exciting time for Front Row Motorsports,” said team owner Bob Jenkins. “Adding Cole Whitt to our program, along with the support of the Speed Stick team, is another big step in our growth as a young team. We’re going to have a diverse mix of experience with our drivers, which, I think, is going to be a big benefit for everyone.” 


  1. Anonymous11:31 AM

    Hi Dave,

    Is Cole in the ride for just 10 races, or is it a full time ride for Cole with Speed Stick sponsorship for just 10 races? Thx

    1. My understanding is that it is a full-time ride, with Speed Stick sponsorship 10 races.