GEICO has extended its relationship with Germain Racing as the primary sponsor of the No. 13 NASCAR Sprint Cup Series entry through at least the end of the 2018 season. GEICO is wrapping up their 15th season as a team sponsor and their eighth with Germain Racing. Along with the sponsorship extension comes a new primary paint scheme, as well as a new GEICO Military livery that will appear at select races during the season.
Additionally, Germain Racing and driver Casey Mears have agreed to a three-year extension that will continue Mears' status as driver of the No. 13 GEICO Chevrolet SS through the 2018 racing season.
Since the inception of Germain Racing's NASCAR Sprint Cup Series program in 2009, GEICO has been alongside the organization every step of the way, from a part-time program to a full-time team that now consistently performs in the top-20, while also finding itself in contention for wins at Daytona and Talladega. Today’s sponsorship extension further solidifies and expands a relationship that has seen GEICO's famous gecko adorn the hoos of Germain Racing's NASCAR Xfinity Series entry in 2008 and Camping World Truck Series entry in 2011.
Aside from its team support, GEICO has established itself as an entitlement sponsor of Talladega Superspeedway’s GEICO 500, while also blanketing many racetracks across the country with the GEICO logo, including campgrounds where fans make their home during each race weekend. The GEICO banner can also be spotted flying overhead at nearly every NASCAR event.
"NASCAR is a natural fit for us and it has provided access to a brand-loyal fan base that now has a clear line of sight into GEICO's multiple product lines and the many ways that we can service their insurance needs," said GEICO vice president of marketing, Ted Ward. "We've enjoyed our partnership with Germain Racing and Casey Mears and the character of their organization is in line with our corporate values. We are excited about the extension and look forward to building upon our successful relationship in the sport of NASCAR."
Germain Racing is in its 12th year of NASCAR competition and boasts two NASCAR Camping World Truck Series championships. The opportunity to further expand its NASCAR Sprint Cup Series program with GEICO has team owner Bob Germain excited about the future.
"I'm thrilled to be able to extend our partnership with GEICO thru 2018. We are proud to be associated with a company that supports our sport in so many ways and we feel fortunate to be able to represent them on the track," said team owner, Bob Germain. "We're thankful for GEICO's unwavering support and this extension allows us to keep building upon the foundation we've laid and continue to add people and resources in an effort to accelerate the growth and progress of our program. It also allows us to make long-term commitments to our great partners Chevrolet, Richard Childress Racing and ECR, along with our driver, Casey Mears; all of which have played an integral role in the development of our Sprint Cup Series program."
Mears, a race winner in his 13th year in the Sprint Cup Series, was equally enthusiastic about the news.
"This is great news for our Germain Racing team because everyone has worked so hard to build this GEICO program and people in the garage are taking notice of what we're accomplishing," Mears said. "GEICO is such a great partner and they not only support our team, but the sport in general, which makes me even prouder to have the opportunity to drive the GEICO Chevy. We appreciate their belief in us and have enjoyed our relationship with everyone at the corporate office, as well as the GEICO associates that we get to interface with each week at the racetrack."