The track has announced the return of its award-winning throwback campaign for the Bojangles’ Southern 500 race weekend on Sept. 2-4, 2016. As the tradition continues in 2016, the track will celebrate the 1975-84 era of the sport; a time of exceptional growth and exposure for NASCAR.
“The track will be celebrating
the 1975-84 time period of the sport during our throwback weekend in 2016,” said
Darlington Raceway President Chip Wile today. “We had tremendous response from
the industry last season, which included the race teams, NASCAR, NBC, Goodyear
and the NASCAR Hall of Fame, to name a few. This is a fun and unique way to
honor the history and heritage of NASCAR racing at one of the sport’s most
iconic tracks on Labor Day weekend.”
As the sport moved into the
modern era, champions such as Cale Yarborough, Bobby Allison, Dale Earnhardt
and Darrell Waltrip, among others, made a tremendous impact on NASCAR and will
be celebrated during the Labor Day weekend festivities.
The honoring of champions from
1975-84 is just one part of the track’s overall strategy to celebrate its
history, which enters its second year. Darlington Raceway’s throwback campaign
focuses on specific eras plus the historic moments and drivers that made
impacts at the track Too Tough to Tame.
A number of exciting
announcements surrounding one of the “crown jewel” events on the NASCAR
schedule will be made over the next several months.
Last year’s throwback campaign
last season featured a celebration of the early 1970’s (1970-74) including 32
NASCAR Sprint Cup Series teams competing with throwback paint schemes for the
Bojangles’ Southern 500, Goodyear reverting to the original white lettering on
its race tires, honoring 14 NASCAR Hall of Fame members including Cale
Yarborough, Richard Petty, Rusty Wallace, Rex White, Dale Jarrett and Ned
Jarrett, unique food offerings from the early 1970’s – including pimento cheese
sandwiches, sausage perlo and fried green tomatoes – a pre-race concert by rock
legends Grand Funk Railroad and a national anthem performance by Nashville
recording artist Tanya Tucker and the return of the Southern 500 parade, which
took place on Saturday night from downtown Darlington to the track.
Ticket renewals will be mailed
in January, so fans should check their mailboxes in the coming weeks to renew
their tickets and/or camping for 2016.
Alert Evernham to pull out the disco outfit! -Ellen
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