Quicken
Loans has announced that it will join Hendrick Motorsports in 2016, serving as
a three-race primary sponsor of the No. 5 Quicken Loans Chevrolet SS driven by
Kasey Kahne in the NASCAR Sprint Cup Series. The company will be an associate
sponsor for all remaining races.
“We
are excited to be joining forces with the talented team at Hendrick
Motorsports,” said Jay Farner, President and Chief Marketing Officer of Quicken
Loans. “The organization has an undeniable record of winning and performance on
the racetrack, and represents some of the preeminent brands in the country, who
we look forward to working alongside.”
One
of Quicken Loans’ primary sponsorship races will include a joint promotion with
Hendrick Automotive Group, the largest privately held operator of auto
dealerships in the United States.
Kasey Kahne |
“It’s
evident from meeting the Quicken Loans team that both of our organizations
share a passion for competition,” said Rick Hendrick, Owner of Hendrick
Motorsports and Chairman of Hendrick Automotive Group. “Quicken Loans has a
reputation for exceptional client service, something we take to heart across
all of our own businesses. We look forward to working together to achieve great
things in 2016.”
“Having an engaging and supportive brand like
Quicken Loans backing the No. 5 Chevy gives us even more reason to think 2016
will be a great year for our team,” said Kahne, a 17-time winner in NASCAR’s
top division. “Quicken Loans has made a big name for itself in our sport, in
its industry and certainly in the Motor City. Good partners are important to
succeed in racing, and we’re thrilled about building this new relationship with
Quicken Loans.”
Quicken
Loans’ move to Hendrick Motorsports comes after serving as a primary sponsor of
the No. 31 Chevrolet and driver Ryan Newman for two seasons at Richard
Childress Racing, as well as the two years prior at Stewart-Haas Racing.
“Ryan
has been a terrific ambassador for our company and helped us to take our first
steps into NASCAR,” added Farner. “He and Richard Childress Racing have helped
us accomplish tremendous things during our time together, and we’re proud to
have been a part of their team. We are grateful for their guidance and support
and we look forward to competing alongside them next year.”
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