NASCAR
fans were first introduced to Toy State's extensive portfolio as the No. 7
Tommy Baldwin Racing Chevrolet featured their flagship Road Rippers and Nikko
brands during the 2015 season. The company boasts brands that include Hot
Wheels, WWE and James Bond 007 "lights & sound" and radio controlled
vehicles, as well as Cat and Cat Preschool construction toys.
The
partnership between Nikko RC/ Toy State and Tommy Baldwin Racing will feature
their brand as a primary sponsor of the No. 7 team in 13 NASCAR Sprint Cup
races during the 2016 season and as an associate-level partner in 14 other
races.
"Nikko
RC/Toy State's level of commitment to our team during the 2015 season allowed
us to strengthen our program. The multi-year partnership has enabled us to set
realistic goals and expectations for towards our continued growth," said
team owner Tommy Baldwin.
"2015
was a great experience for Toy State as a first-time team sponsor with Tommy
Baldwin Racing," said Andy Friess, President of Toy State. "We are
thrilled to announce this multi-year sponsorship with the team. The growth
potential of TBR and Toy State is limitless and we're excited about the many
business opportunities throughout NASCAR as a whole."
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