360 OTC Headed To Court Again

The company that distributes 360 OTC is the target of a third motorsports-related lawsuit this week, after Dirt Motor Sports -- sanctioning body for the World of Outlaws -- filed suit alleging that Rockford-Montgomery Labs failed to pay for its title sponsorship of the World of Outlaws Late Model Series.

The three-year deal was supposed to be worth #4.8 million; $1.5 million this year, $1.6 million next season and $1.7 million in 2009. According to a suit filed in U.S. District Court in Georgia, Rockford-Montgomery Labs has not paid for the sponsorship, with an initial check for $150,000 bouncing in February.

Rockford-Montgomery is already being sued for non-payment by the company contracted to manage its motorsports marketing program, and by Morgan-McClure Motorsports, which is suing over a $10.1 million sponsorship deal signed in June of 2006 for the 2007 season. Rockford-Montgomery Labs backed out of that contract, saying that Morgan-McClure’s inability sign a driver left it with insufficient time to prepare promotional materials.

Bill Davis Racing team owner Bill Davis told Sirius Speedway earlier this week that he does not expect 360 OTC to return as a sponsor next season.