Hornaday Lands Charlotte Sponsor

Joe Denette Motorsports has announced today that Great Play, a unique new gym for kids, will sponsor Ron Hornaday and the No. 9 Chevrolet for tonight's N.C. Education Lottery 200 at Charlotte Motor Speedway.

Hornaday has a new backer.

"Great Play is redefining the youth physical development category," said James Shugart, Great Play Franchise Owner in Fredericksburg, VA. "With an innovative new collection of programs delivered in a patented Interactive Arena, Great Play makes developing skills fun and easy for children. Our goal is for every child to develop a love of physical activity that will lead to an active, healthy and confident life, whether they choose to pursue competitive athletics or simply play and move for fun." 

Great Play's philosophy is that while not every child may have the desire or genetic capability to be a professional athlete, every child does have the capacity to be physically successful. With all the benefits that come from an active lifestyle, all children should be aided and encouraged to reach their full potential. At Great Play, children ages six months to fifth grade develop motor skills, sports skills, fitness and coordination through instruction and fun, structured play, in an exciting interactive arena.  

Great Play already realizes the viability of a marketing partnership with Joe Denette Motorsports, the Virginia-based company was an associate sponsor of Elliott Sadler and the No. 24 entry at Homestead-Miami Speedway in 2011.  

"Joe Denette Motorsports, furthermore, NASCAR and the NASCAR Camping World Truck Series provide companies like Great Play with a unique platform to market their brand," continued Shugart. "We were able to get in on the ground floor of a growing team to reap the benefits of a NASCAR sponsorship; huge crowds, unprecedented brand loyalty, dedicated sports media coverage and compelling action. The results are proven."