Dale Earnhardt Jr. announced today a partnership with eBay that will pair NASCAR’s 11-time Most Popular Driver with one of the world’s largest online marketplaces. The extensive partnership consists of several facets that will engage eBay’s community of automotive enthusiasts and include charitable initiatives with The Dale Jr. Foundation.
Additionally, Earnhardt Jr. will drive an eBay-themed primary paint scheme for JR Motorsports in the NASCAR Nationwide Series race at Michigan International Speedway on June 14. It will be Earnhardt Jr.’s fourth and final Nationwide Series race of 2014.
“We believe fans will relate to the excitement Dale Jr. feels toward the sport on and off the track,” said Bryan Murphy, Head of eBay Motors. “We are looking forward to helping auto enthusiasts connect with the things they need and love on eBay the same way Dale Jr. does.”
An avid eBay user, Earnhardt Jr. became deeply engrossed in the eBay marketplace in 2012, building out and adding to his collection of vintage stock car magazines and racing memorabilia. His infatuation expanded into eBay Motors, and starting today Earnhardt Jr.’s personal car collection will be displayed on his eBay Garage profile. eBay Garage is an online community where users share personal car photos, explore vehicles, find parts, and converse with fellow enthusiasts.
“As most people are aware, I’ve been obsessed with eBay for the past few years because I do a lot of shopping for vintage racing stuff,” said Earnhardt Jr. “It’s a great place to find all the things you need and love. And eBay Garage is especially cool because it’s an online community for car enthusiasts. I have a profile set up already so you can see what’s in my garage. I’m looking forward to seeing what other people have in theirs.”
In addition, for every person that signs up for an eBay Garage profile between May 28 and June 30, eBay will donate $1 to The Dale Jr. Foundation -- dedicated to giving underprivileged individuals and youth the resources to achieve extraordinary goals – up to a maximum donation of $25,000. Fans who sign up during that time will also have the chance to win a 2014 Chevy Camaro and have Dale Jr. personally hand them the keys.
Users can now examine the items that Earnhardt Jr. shops for on eBay, including rare racing literature, vinyl records, or his favored footwear.
“I feel very fortunate to be in a position to merge my two passions together, which is collecting racing memorabilia and driving race cars,” Earnhardt Jr. said. “I definitely have a deep appreciation for history, and eBay has been my go-to source of finding things I never thought were available. I look forward to continuing that, but also engaging with enthusiasts and expanding my presence through eBay Garage and eBay Collections.”