Estes Express Lines will
serve as primary sponsor for ThorSport Racing's No. 13 Toyota Tundra driven by
Jeb Burton for the balance of the 2014 NASCAR Camping World Truck Series
season, beginning with Friday's Lucas Oil 200 at Dover International Speedway.
Estes' president and CEO
Rob Estes was the keynote speaker at an unveiling ceremony for the No. 13 Estes
Toyota at the transportation company's Richmond, Va., headquarters.
"To have Jeb
driving the No. 13 Estes Toyota in the NASCAR Camping World Truck Series is a
powerful combination and a perfect match for our company," Estes said.
"First, it's safe to say that trucks -- all trucks -- are our passion.
"Second, it takes the effort of a large team of highly-skilled people at ThorSport Racing to make sure the No. 13 Tundra is prepared to race and to win, just like at Estes, where every member of our team is essential to the performance of the company as a whole.
"And finally, Jeb's job is to cross the finish line first each race and to
do so safely, without injury or damage. At Estes, our job is to finish that
same way with our customers, with every shipment, whether it's door-to-door or
coast-to-coast, 40,000 times each day.""Second, it takes the effort of a large team of highly-skilled people at ThorSport Racing to make sure the No. 13 Tundra is prepared to race and to win, just like at Estes, where every member of our team is essential to the performance of the company as a whole.
Estes and other company
leaders expressed widespread enthusiasm for their first motorsports program in
the company's 83-year history, anticipating the sponsorship will help Estes
raise brand visibility to a national level, while aligning with stated company
values of service, performance and family.
Burton, 21, is a
second-generation stock-car racer whose father, Ward Burton won the 2002
Daytona 500 and whose uncle, Jeff Burton is a 21-race winner in the NASCAR
Winston Cup Series. With shared roots in the small towns of rural southern
Virginia, the Estes and Burton families are distant relatives.
"It's an honor to
be driving the No. 13 Estes Toyota," Jeb Burton said. "Each time I
get behind the wheel, I'm not only representing the Burton family and ThorSport
Racing, now I have the privilege of representing everyone at Estes, which means
a team of almost 15,000 employees including more than 6,000 truck
drivers."
ThorSport Racing is in
its 19th consecutive season of fielding teams in the Truck Series. Its fleet
includes the No. 88 Menards Toyota driven by defending NCWTS drivers' champion
Matt Crafton and the No. 98 Nextant Aerospace/Curb Records Toyota driven by Johnny
Sauter.
The relationship between
Estes and ThorSport Racing came as the result of a business growth opportunity
shared among the freight provider and ThorWorks Industries, a conglomerate of
diverse businesses including ThorSport Racing based in Sandusky and owned by
Duke and Rhonda Thorson.
"Everyone at ThorSport Racing has a lot of faith in Jeb as an up-and-coming driver and we're happy to have found a company with Estes' professional legacy and values to sponsor our program," Duke Thorson said. "We'd like to thank everyone at Estes for their support and confidence as this relationship moves forward.
"Everyone at ThorSport Racing has a lot of faith in Jeb as an up-and-coming driver and we're happy to have found a company with Estes' professional legacy and values to sponsor our program," Duke Thorson said. "We'd like to thank everyone at Estes for their support and confidence as this relationship moves forward.
"We're proud to be
the team Estes chose for its NASCAR debut. We can't wait to see Jeb and the No.
13 Estes Tundra on the track at Dover this weekend and throughout a safe and
successful 2014 season."
This is great now they can go race and not have to worry week to week. Congratulations team.
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