Rick Hendrick has made a habit of whipping the
competition on the race track. Now he wants to sponsor them.
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| Busch's 2012 Daytona rides. |
HendrickCars.com the online arm of Hendrick's retail automotive dealerships, will back both
Phoenix Racing and Richard Childress Racing in 2012. The effort debuts during
Speedweeks 2012 at Daytona International Speedway, when HendrickCars.com
sponsors Kurt Busch’s No. 1 Phoenix
Racing Chevrolet in next Saturday’s NASCAR Nationwide Series and Sprint Cup
Series Daytona 500. HendrickCars.com will also provide primary sponsorship of Cole
Whitt’s No. 88 JR Motorsports Chevrolet in the March 17 NASCAR Nationwide Series
race at Bristol Motor Speedway, and serve as a major associate sponsor of the
Richard Childress Racing’s No. 33 Chevrolet and driver Elliott Sadler in the Daytona 500.
"Last year's Daytona 500 broadcast alone averaged more than 15 million viewers, and we expect 2012 will be even stronger," said Hendrick. "Combined with our sponsorship in the Nationwide Series, that's tens of millions of people seeing our brand, hearing our message and then visiting HendrickCars.com. We wanted to showcase the new site, and there's no more effective marketing tool than NASCAR."
In 2009, HendrickCars.com backed Tony Stewart’s victorious Nationwide Series effort at Daytona, and Hendrick said he hopes for similar success this time around. "Last time HendrickCars.com was a major sponsor of a car at Daytona, the response was overwhelming," said Hendrick. "It was a big success and ultimately helped drive sales. If we do our part by building a great program, these sponsorships will be another business win for us."
"Last year's Daytona 500 broadcast alone averaged more than 15 million viewers, and we expect 2012 will be even stronger," said Hendrick. "Combined with our sponsorship in the Nationwide Series, that's tens of millions of people seeing our brand, hearing our message and then visiting HendrickCars.com. We wanted to showcase the new site, and there's no more effective marketing tool than NASCAR."
In 2009, HendrickCars.com backed Tony Stewart’s victorious Nationwide Series effort at Daytona, and Hendrick said he hopes for similar success this time around. "Last time HendrickCars.com was a major sponsor of a car at Daytona, the response was overwhelming," said Hendrick. "It was a big success and ultimately helped drive sales. If we do our part by building a great program, these sponsorships will be another business win for us."
James Finch, owner of Phoenix Racing, expressed happiness with his portion of the deal, as well,
saying, "We're proud to have HendrickCars.com as our primary sponsor for
both races in Daytona. The Hendrick people know how well sponsorships like this
work when they're done the right way. Daytona is a big opportunity for our team
to build some positive momentum to start the season. Having a sponsor for
Speedweeks means a lot to us, and we're going to do everything we can to put
HendrickCars.com up front."
The whole associate deal with RCR just seems odd. It'll be weird seeing an RCR car with Hendrick on it.
ReplyDeleteWell, Tony beat Hendrick with his own equipment last year, and Mr. Hendrick lost the opportunity to market that fact effectively. This time, I think he is covering his bases and spending his co-op wisely. Go Phoenix Racing and Kurt. A great start to the year.
ReplyDeleteDoug from NJ