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| Stenhouse has a new backer |
NOS
Energy Drink has entered a partnership with reigning NASCAR Nationwide Series
2011 Champion Ricky Stenhouse Jr. and Roush Fenway Racing. NOS’ colors will be
featured on Stenhouse’s No. 6 Roush Fenway Ford Mustang for three races in
2012, as he defends his NASCAR Nationwide Series Championship title. Those
races include Daytona on July 6, Bristol on August 24
and Texas on November 4.
Stenhouse
will be the focal point for the brand’s strategic motorsports media outreach,
and be featured in national and local initiatives. Fans will be able to acquire
custom co-branded Stenhouse merchandise and memorabilia through the NOS Rewards
Series, the under-the-tab loyalty program launched in 2011.
“It’s
awesome to have NOS Energy on our No. 6 Ford Mustang,” said Stenhouse. “We both
have our sights set on going fast and finishing first in 2012, and I look
forward to drinking a lot of NOS in victory lane this season.”
“We’ve
always made it a point to work with partners that embody what NOS stands
for—high performance energy, unwavering mental focus, and aggressive
determination—and Ricky and Roush Fenway are perfect examples .” said Eric
Helms, NOS director of marketing. “Ricky’s young, he’s charismatic, and though
he’s had tremendous success, he’s still committed to getting better. We’re
excited to be teammates and we can’t wait for the season to start.”
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