Wednesday, March 19, 2014

Eco-Power Joins Roush Fenway Racing

Fresh off its one-two finish at Bristol Motor Speedway last weekend, Roush Fenway Racing has announced a multi-year team-wide partnership with Safety-Kleen and its premium re-refined motor oil brand, EcoPower. 
EcoPower will serve as the official oil partner of the team, as well as the primary sponsor of the No. 17 Sprint Cup Ford and driver Ricky Stenhouse Jr. in multiple races. The No. 17 EcoPower Ford Fusion will make its debut at Michigan International Speedway in June.
“We are pleased to have EcoPower on board as our official oil partner,” said team owner Jack Roush.  “The partnership reflects Roush Fenway’s commitment to both sustainability and using highest quality products. EcoPower protects engines and protects the environment.
“We have had great success in our race cars with re-refined oil and we look forward to continuing that success with EcoPower, while promoting environmental responsibility throughout this season and into the future.”
“The environmental benefits of re-refined oils have been rigorously evaluated and proven,” said Curt Knapp, Safety-Kleen executive vice president, marketing and oil re-refining sales.  “Fleet operators and consumers want to be absolutely confident that the oil will protect their valuable investment.  We can’t think of a stronger, more authentic endorsement for EcoPower than Jack Roush using it in his race cars to achieve peak protection and performance.”  
EcoPower says its re-refined oil helps reduce greenhouse gas emissions by up to 80%. And it requires up to 85% less energy to produce than oil made from virgin crude, because it has already been refined. It also helps reduce America’s dependence on foreign oil.  

Safety-Kleen is a founding partner of NASCAR Green; an initiative focused on making NASCAR the greenest sport. Safety-Kleen collects all used fluids from the tracks during race weekends - and from most team facilities year round - and then recycles or responsibly disposes of those fluids.  The used motor oil collected from all of these sources, including RFR’s race cars, will find its way back into EcoPower.  This “closed-loop” philosophy is heralded as a more environmentally responsible approach to handling used oil.

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