Richard Childress Racing will
continue a long-standing partnership with General Mills when NASCAR XFINITY
Series driver Ty Dillon makes his Daytona 500 debut driving the No. 33
Cheerios/Kroger Chevrolet SS for Circle Sport Racing in the NASCAR Sprint Cup
Series season opener on February 22, 2015 at Daytona International Speedway.
"We are fortunate to have
a great partner like General Mills giving me the opportunity to race in one of
the most prestigious events in all of sports," Dillon said. "Not only
has General Mills been a long-time supporter of RCR but also my family,
partnering with Austin (Dillon) for the 2013 Daytona 500 and this past season.
I can't thank General Mills and Kroger enough for being part of this
race."
General Mills continued its six-year
partnership in 2014, helping to bring back the legendary No. 3 to NASCAR Sprint
Cup Series competition. The Minneapolis-based company's Honey Nut Cheerios
brand, America's Favorite Cereal, was featured on the hood of the No. 33
Chevrolet in 2013 with older brother and current RCR driver, Austin Dillon made
his career-debut in the Daytona 500. Now, younger brother Ty Dillon will make
his Daytona 500 debut with Cheerios and Kroger.
"We are proud to support
Ty Dillon as he makes his Daytona 500 debut," said Brian Kittelson,
director of Shopper Marketing and Motorsports at General Mills. "We have
been an active sponsor within NASCAR for many years and look forward to joining
Kroger in another season opener at Daytona."
RCR is a two-time winner of The
Great American Race. The legendary Dale Earnhardt earned RCR's first Harley J.
Earl trophy in 1998 and Kevin Harvick won it in 2007.
"The Daytona 500 is a
major step in Ty's career and it's terrific to have General Mills as a big part
of this monumental race," said Richard Childress, Chairman and CEO of
Richard Childress Racing. "General Mills has such a great history in
NASCAR and we are proud to feature the Cheerios colors on Ty's race car for the
Daytona 500 and the millions of NASCAR fans who will be watching. We hope to
bring Cheerios a victory."
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