Furniture Row Racing has entered into a
four-race agreement to carry the DraftKings logo as an associate sponsor on
Martin Truex Jr.’s No. 78 Chevrolet.
DraftKings is the “Official Daily Fantasy
Sports Partner” of NASCAR. The company has an exclusive license to develop
NASCAR-branded games across the daily fantasy sports catergory.
The DraftKings/Furniture Row partnership will
officially make its debut at this weekend’s Cheez-It 355 Sprint Cup Series race
at Watkins Glen (N.Y.) International. The remaining races for the partnership
have yet to be determined.
DraftKings will offer two different types of
NASCAR-themed games -- a free game for casual players and paid games for avid
followers. For more information on DraftKings go to: www.draftkings.com.
"We want to thank NASCAR for creating
this opportunity and are looking forward to working with DraftKings as its
official status affiliation with the sanctioning body," said Joe Garone,
general manager of Furniture Row Racing. "DraftKings NASCAR branded games
will not only increase social media and online traffic, but also
enhance the sport's growing fan base. Furniture Row Racing, through its social
media program, is thrilled to add a new element to its daily postings."
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