NASCAR
announced today that the annual NASCAR Sprint Cup Series Awards – and all of
NASCAR Sprint Cup Series Champion’s Week – will return to Las Vegas in 2015 as
part of a renewed partnership.
The
NASCAR Sprint Cup Series Awards will headline NASCAR Sprint Cup Series Champion’s
Week at Wynn Las Vegas on December 4, 2015. The 16th annual
DAYTONA Rising / NASCAR Motorsports Marketing Forum, hosted by SportsBusiness
Journal, will kick off NASCAR Sprint Cup Series Champion’s Week festivities
at The Mirage on December 1-2.
“We’ve
had a great experience in Las Vegas and are very pleased to extend our
partnership with the city,” said NASCAR Executive Vice President and Chief
Marketing Officer Steve Phelps. “Las Vegas has consistently set the stage for a
vibrant, exciting NASCAR Sprint Cup Series Champion’s Week, when the sport
looks back on the season and toasts its newest Champion.”
NASCAR
began hosting its premier series awards show in Las Vegas in 2009 following a
28-year run in New York City. Since then, the NASCAR Sprint Cup Series Awards
and Champion’s Week has hosted events at over 30 venues along the famous Las
Vegas Strip, drawing the sport’s top drivers and an assortment of high-profile
musical and celebrity guests.
“We
are thrilled that NASCAR and Las Vegas will continue their strong and
successful partnership as the NASCAR Sprint Cup Series Awards and NASCAR Sprint
Cup Series Champion’s Week return for the seventh year,” said Rossi
Ralenkotter, president/CEO of Las Vegas Convention and Visitors Authority.
“Each year this event gets bigger and better, and Las Vegas provides the
ultimate backdrop to this unrivaled experience in the most exciting city in the
world.”
For
the first time, the DAYTONA Rising / NASCAR Motorsports Marketing Forum will
expand to a third day and make its debut at Daytona International Speedway on
February 17, providing sports industry executives an inside look at the newly
completed DAYTONA Rising project. The DAYTONA Rising / NASCAR Motorsports
Marketing Forum has established itself as the premier event where thought
leaders both in and out of the racing community gather to discuss, debate and
share insights that impact the future of racing.
“We’re
very happy to expand our 2015 NASCAR Motorsports Marketing program to include a
Daytona component on February 17, given how much excitement there is
surrounding the DAYTONA Rising project,” said Richard Weiss, Publisher of SportsBusiness
Journal. “It’s a win-win combination for attendees who will join in our
December Motorsports Marketing Forum discussions in Las Vegas who will now also
be able to get an insider’s perspective on the Daytona International Speedway
project.”
The
NASCAR Sprint Cup Series Awards will air on NBCSN beginning at 9 p.m. ET. MRN
and SiriusXM NASCAR Radio will carry the awards show live at 8 p.m. ET.
Hmmmm..... did not realize there was a chance it may not have returned to Las Vegas.
ReplyDeleteWonder where the back up plan was?