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| Clint Bowyer's new 2013 PEAK Toyota |
MWR will also feature PEAK Motor Oil as an associate sponsor on
the No. 56 NAPA AUTO PARTS TOYOTA and the No. 55 Aaron’s Dream Machine driven
by Mark Martin, Brian Vickers and Waltrip.
The familiar PEAK logos will adorn Bowyer’s hood at the May
Talladega race, the July Daytona race and at Chicagoland in 2013. Bowyer won
last weekend’s race at Richmond, his second victory in 2012, and enters this
weekend’s Chase for the Sprint Cup tied for fifth.
“This sponsorship is really cool for me and right in my sweet
spot,” said Bowyer. “PEAK stepping back into Sprint Cup Racing is not only good
for us at Michael Waltrip Racing, but a real tribute to their heritage as well
as NASCAR and its fans. They have a lot of cool things planned for the upcoming
season that race fans will enjoy.”
“PEAK products have helped fuel race victories for over 30
years,” said Bryan Emrich, vice president of marketing, Old World Industries.
“We’re excited about our partnership with Michael Waltrip Racing and hope that
our products will help lead the entire Michael Waltrip Racing family to
continued success out on the track.”
PEAK has a deep heritage in the world of motorsports, with
involvement ranging from NASCAR, NHRA, IndyCar, Supercross, and Monster Jam.
PEAK held race entitlements in NASCAR and IndyCar races throughout the 1990’s
and 2000’s, and was an early supporter of NASCAR legends Dale Earnhardt and
Kyle Petty.
“We are thankful to have a partner like PEAK join the MWR
family,” said Waltrip, founder and co-owner of MWR. “I remember when Dale
Earnhardt was riding with PEAK and watching Kyle Petty win at Rockingham in
1990 with PEAK for Felix Sabates’ team. So, it’s cool now that they are with
us. Pairing PEAK and 5-hour ENERGY on the No. 15 with Clint gives us as solid
of a driver-sponsor combination as there is in the NASCAR garage.”
Waltrip said there are primary sponsorship opportunities open on
the No. 15 in 2013.
“5-hour ENERGY and PEAK are wonderful, powerful retail brands
activating with this race team. We still have some work to do to fill out the
2013 schedule and need to bring some more partners to add to this great foundation
of support,” said Waltrip.
“This team is hot right now and Clint Bowyer is one of the top
personalities in NASCAR. So, I hope we can continue to fill these open races in
2013.”
Listening to your show, I cannot understand why callers want to change everything.
ReplyDeleteAfter the fact.
Without thinking it through at all.