3M will change teams beginning in 2015, jumping from Greg Biffle's No. 16 Roush Fenway Racing Ford to Hendrick Motorsports, as primary sponsor of Jeff Gordon and the No. 24 Chevrolet.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 seasons. All five of 3M's business units, which comprise more than $31 billion in annual sales, will use the sponsorship in consumer promotions, product launches and business-to-business opportunities.
“At 3M, we play to win, and we push hard every day to do just that,” said Jesse Singh, senior vice president, 3M Global Sales and Marketing. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
|Gordon has a new backer|
“The range of 3M’s business is just incredible,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s an amazingly diverse company that spends billions in research and development to continue rolling out new and innovative products. We’re already using many of them throughout the organization, and when you consider the potential for both consumer and business-to-business programs connected to our sport, the possibilities are endless.”
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”