Steve Phelps |
NASCAR has
elevated the responsibilities of Steve Phelps and Steve O’Donnell, with both
assuming leadership roles in NASCAR’s Charlotte region offices, effective
immediately. The moves are designed to balance the company’s senior leadership
across NASCAR’s various offices and accelerate the implementation of several
key growth initiatives.
“In Steve
Phelps and Steve O’Donnell, NASCAR has two seasoned leaders who are highly
respected throughout the industry and have records of success in leading key
functions within NASCAR,” said NASCAR Chairman and Chief Executive Officer
Brian France. “Our strong teams in Charlotte and Concord are engaged in many
efforts critical to the sport’s future and we’re confident having these two
leaders at the helm on a day-to-day basis will accelerate projects and help us
drive innovation for the future.”
Phelps, NASCAR
Executive Vice President and Chief Marketing Officer, now will lead the
company’s operations at NASCAR Plaza in Uptown Charlotte. Phelps, who will
continue to report to NASCAR Chief Operating Officer Brent Dewar, retains all
of his current responsibilities which include oversight of Brand Marketing,
Integrated Marketing Communications, NASCAR Digital Media and NASCAR
Properties. As part of this move, Phelps now also will assume oversight of
Licensing, as well as Entertainment Marketing to bolster integration between
the Los Angeles-based division and the other marketing and content disciplines
operating primarily out of Charlotte.
Steve O'Donnell |
O’Donnell
assumes leadership of NASCAR’s Research & Development Center in Concord,
North Carolina. Reporting to NASCAR President Mike Helton, O’Donnell has been
named Executive Vice President & Chief Racing Development Officer and will
add oversight of all operations in Concord, including Racing Development and
Innovation, as well as Competition. O’Donnell maintains oversight of Racing
Operations, Industry Services, Green Innovation, Touring / Weekly Series and
Membership Services in addition to his new responsibilities.
Gene
Stefanyshyn, who leads NASCAR’s Racing Development and Innovation group, and
Robin Pemberton, who heads the Competition department, both have been promoted
to senior vice president and now will report to O’Donnell. Additionally,
Tom Swindell who has played a key role on several recent Racing Operations
initiatives has been assigned to Concord where he will work closely with
O’Donnell on short- and long-term development projects.
Stefanyshyn,
who joined NASCAR in May 2013, has made an immediate impact on the company in
leading the transformation and modernization of NASCAR’s rules package
development, testing and parts approval processes and set in motion a number of
innovation projects for future racing development. Pemberton, a long-time
crew chief in the NASCAR Sprint Cup Series, has played a key role in the
evolution of NASCAR’s officiating model, qualifying procedures and championship
format since his arrival at NASCAR in 2004.
“Gene and Robin
both bring invaluable experience and unique expertise to our team in Concord,
and we are enjoying some of the best competition ever in NASCAR due to their
efforts,” said O’Donnell. “We are constantly looking to improve and while we
have very good momentum on an array of projects, we believe we can make an
already strong product even better in a variety of ways for the industry and
most importantly, for the fans.”
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