The new agreement with JGR will extend the partnership that has
brought the No. 18 M&M’S Toyota to Victory Lane 20 times since
2008 and keep the M&M’S brand as the primary paint scheme on Kyle Busch’s
Sprint Cup Series entry.
The renewed contract with the sanctioning body will designate Mars
as the Official Chocolate of NASCAR.
“Mars and its iconic brands have been part of NASCAR for decades, and
we’re excited to keep that winning tradition going,” said Roy Benin, Chief
Consumer Officer at Mars Chocolate North America. “As the sport has grown
throughout the years, so has our involvement in it and we’re incredibly proud
of the strong partnership we’ve forged with Joe Gibbs Racing and the league.”
“From connecting with fans to engaging our retail partners and
creating passion among our associates, our alliances with Joe Gibbs Racing and
NASCAR are tremendously successful,” explained William Clements, Vice President
Sponsorships and Sports Marketing at Mars Chocolate North America. “We’re
thrilled to extend our partnerships and look forward to celebrating more wins
both on and off the track.”
“Mars has been a big part of the Joe Gibbs Racing family and we’re
excited to continue what has become a winning relationship,” added Joe Gibbs,
owner of Joe Gibbs Racing. “Mars has been such an important partner to us
throughout the past six plus seasons, and to have them continue their support
inspires us as a team to work even harder every day. Everyone at JGR is
committed to ensuring they experience the type of success on and off the track
deserving of such a great company.”
“Being the M&M’S driver and representing Mars on and off the
track has been one of the proudest accomplishments in my racing career,” said
Kyle Busch, driver of the No. M&M’S® 18 Toyota for JGR. “This is
great news for everyone at Joe Gibbs Racing and our fans, but also shows how
dedicated Mars is to our sport. With this news, any trip to Victory Lane will
be even sweeter.”
“Mars is one of the most recognizable brands in NASCAR and is
among the best-in-class marketers in all of sports,” said Brent Dewar, NASCAR
Chief Operating Officer. “More than two decades after entering NASCAR, Mars
continues to help make race day more fun and we couldn’t be more proud to see
the company continue to re-invest in our sport.”
Great to see Mars and JGR continuing there partnership. Let's go Rowdy
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