Living Essentials, LLC -- distributor of 5-hour
ENERGY shots -- announced today that if Clint Bowyer’s No. 15 Cherry 5-hour
ENERGY Toyota wins Sunday’s NASCAR Sprint Cup Series Race at Michigan
International Speedway, the Special Operations Warrior Foundation (SOWF) will
receive a $1,000,000 donation. Living Essentials has already committed to
donate five cents from the sale of every bottle of the limited edition,
specially marked Cherry flavored 5-hour ENERGY shot sold in the United States
between May 1, 2015 and July 31, 2015 to SOWF.
Living Essentials will provide a guaranteed
minimum donation of $200,000 to SOWF in relation to the Cherry bottle
promotion.
“In the second year of the program, we want to do something extraordinary
to build excitement around our promotion with Cherry 5-hour ENERGY and SOWF,”
said Melissa Skabich, Living Essentials’ communications director.
“Michigan International Speedway is in our backyard, NASCAR fans are passionate
about causes that support the military, and the stars aligned perfectly for us
to further support this wonderful organization.”
SOWF supports the military's special
operations forces and their families through college scholarships, family
services, and financial stipends. To promote SOWF, Bowyer drove a special
red, white and blue Cherry 5-hour ENERGY Toyota Camry for several races this
season. Sunday’s race is the final one that features the patriotic Cherry
paint scheme.
“We’re a very small and not well-known organization, so support on this
scale from the makers of 5-hour ENERGY and driver Clint Bowyer gives us
tremendous exposure and allows us to honor the sacrifices of fallen warriors by
sending their dependents to college,” said Edie Rosenthal, Special Operations
Warrior Foundation’s deputy executive director. “Last year’s donation of
$279,061.60 had a profound impact on SOWF, which saw a 99% increase of website
visits, and an 11% jump in new visitors to the site from the same time period
last year. We also saw an increase in private donations totaling nearly
$250,000, which we attribute to the advertising, special events and publicity
from the campaign.”
Bowyer, who historically performs very well at Michigan International
Speedway, is more than ready for a trip to the winner’s circle on Sunday.
“Pulling out a victory for SOWF would be an achievement of a lifetime,” he
said. “I couldn’t name an organization more worthy of this $1,000,000
donation.”
The $1,000,000 will be paid in 20 equal annual installments of $50,000 to
SOWF, without interest.
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