Wednesday, June 24, 2015

Thrivent, Leavine Family Racing Announce New Charity Game

Through a new interactive game introduced today by Thrivent Racing, fans will not only have the chance to win prizes, they also can be part of a $95,000 donation from Thrivent Financial to Habitat for Humanity and be entered into a grand prize drawing for a VIP trip for two to the championship race weekend on Nov. 22 in Homestead, Fla.

Thrivent Racing represents the partnership of not-for-profit financial services organization Thrivent Financial, Leavine Family Racing and NASCAR driver Michael McDowell. Thrivent Financial is a primary sponsor of Leavine Family Racing’s No. 95 NASCAR Sprint Cup car and McDowell for the 2015 NASCAR race season. Their relationship has been extended to include fans through, a microsite that brings fans under the hood of a growing race team and offers real-time updates and access to behind-the-scenes action with McDowell. Now through Oct. 15, fans can engage even further by playing the Driven to Thrive—to 95! game for the chance to win prizes and live generously through Thrivent’s contribution to Habitat for Humanity.        

“This game is a fun way for us to engage with NASCAR fans and let them experience Thrivent’s mission to live generously while benefitting a cause that’s especially meaningful to us,” said Craig Stacey, Thrivent Director of Marketing. “Habitat for Humanity is an organization Thrivent has partnered with for many years, and now we welcome the NASCAR community to join us. Plus, we are giving fans a chance to win No. 95 merchandise and even a trip to the championship race in Miami where the lucky winner will get to meet our driver, Michael McDowell.”

After launching the online game at, participants will click to uncover each of nine tiles to reveal “hidden” game symbols. By matching three like symbols, the player wins one of the various prizes. Uncovering one special tile will unlock a donation by Thrivent to Habitat for Humanity in an amount ranging from $1 to $95*.  

Thrivent Racing prizes include No. 95 diecast cars, branded koozies, autographed hero cards and more. All players will be entered to win the grand prize – a VIP trip for two to the championship race in Homestead, Fla.

No purchase is necessary to participate and fans will have the choice to add their own contribution to Habitat for Humanity to the Thrivent donation, or express interest in volunteering for a Habitat build, if desired.

The game furthers Thrivent’s commitment to Habitat for Humanity and offers race fans a chance to participate in the effort. Thrivent is the largest non-governmental supporter of Habitat through a unique partnership called Thrivent Builds with Habitat for Humanity, which is in its 10th year.  More than 4,000 homes have been built or repaired in the U.S. and abroad as part of Thrivent Builds, and 4.4 million volunteer hours have been contributed by Thrivent Financial member volunteers through this program.

Leavine Family Racing and Michael McDowell recently participated in a Thrivent Builds with Habitat for Humanity Repairs project in North Carolina alongside Thrivent Financial representatives and members.  

“I’m really glad that Thrivent is able to bring what they do with Habitat to the NASCAR community,” said McDowell.  “We really enjoyed being hands on and giving back at the Thrivent Builds event and I’m thrilled that we can bring a part of that to NASCAR fans who can help us donate $95,000 to this great cause and have a chance to attend the championship race weekend in Miami.”

A digital speedometer housed on the Thrivent Racing website will track progress toward the $95,000 commitment to support Habitat for Humanity’s mission of bringing people together to build homes, communities and hope.

After completing the game, players can earn bonus entries into the grand prize drawing for each friend that enters through a link they share via Facebook and Twitter.

The online game launches on June 22, 2015 and ends Oct. 15, 2015.  For official rules and more information, visit  Thrivent will make a $95,000 contribution to Habitat for Humanity International in connection with this Promotion.  Unlocking a tile is for entertainment purposes only and will not affect Thrivent’s contribution amount.

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