Through
a new interactive game introduced today by Thrivent Racing, fans will not only
have the chance to win prizes, they also can be part of a $95,000 donation
from Thrivent Financial to Habitat for Humanity and be entered into a grand
prize drawing for a VIP trip for two to the championship race weekend on Nov.
22 in Homestead, Fla.
Thrivent
Racing represents the partnership of not-for-profit financial services
organization Thrivent Financial, Leavine Family Racing and NASCAR driver
Michael McDowell. Thrivent Financial is a primary sponsor of Leavine Family
Racing’s No. 95 NASCAR Sprint Cup car and McDowell for the 2015 NASCAR race
season. Their relationship has been extended to include fans through
ThriventRacing.com, a microsite that brings fans under the hood of a growing
race team and offers real-time updates and access to behind-the-scenes action
with McDowell. Now through Oct. 15, fans can engage even further by playing the
Driven to Thrive—to 95! game for the chance to win prizes and live generously
through Thrivent’s contribution to Habitat for Humanity.
“This
game is a fun way for us to engage with NASCAR fans and let them experience
Thrivent’s mission to live generously while benefitting a cause that’s
especially meaningful to us,” said Craig Stacey, Thrivent Director of
Marketing. “Habitat for Humanity is an organization Thrivent has partnered with
for many years, and now we welcome the NASCAR community to join us. Plus, we
are giving fans a chance to win No. 95 merchandise and even a trip to the
championship race in Miami where the lucky winner will get to meet our driver,
Michael McDowell.”
After
launching the online game at www.ThriventRacing.com, participants will
click to uncover each of nine tiles to reveal “hidden” game symbols. By
matching three like symbols, the player wins one of the various prizes.
Uncovering one special tile will unlock a donation by Thrivent to Habitat for
Humanity in an amount ranging from $1 to $95*.
Thrivent
Racing prizes include No. 95 diecast cars, branded koozies, autographed hero
cards and more. All players will be entered to win the grand prize – a VIP trip
for two to the championship race in Homestead, Fla.
No
purchase is necessary to participate and fans will have the choice to add their
own contribution to Habitat for Humanity to the Thrivent donation, or express
interest in volunteering for a Habitat build, if desired.
The
game furthers Thrivent’s commitment to Habitat for Humanity and offers race
fans a chance to participate in the effort. Thrivent is the largest
non-governmental supporter of Habitat through a unique partnership called
Thrivent Builds with Habitat for Humanity, which is in its 10th year.
More than 4,000 homes have been built or repaired in the U.S. and abroad as
part of Thrivent Builds, and 4.4 million volunteer hours have been contributed
by Thrivent Financial member volunteers through this program.
Leavine
Family Racing and Michael McDowell recently participated in a Thrivent Builds
with Habitat for Humanity Repairs project in North Carolina alongside Thrivent
Financial representatives and members.
“I’m
really glad that Thrivent is able to bring what they do with Habitat to the
NASCAR community,” said McDowell. “We really enjoyed being hands on and
giving back at the Thrivent Builds event and I’m thrilled that we can bring a
part of that to NASCAR fans who can help us donate $95,000 to this great cause
and have a chance to attend the championship race weekend in Miami.”
A
digital speedometer housed on the Thrivent Racing website will track progress
toward the $95,000 commitment to support Habitat for Humanity’s mission of
bringing people together to build homes, communities and hope.
After
completing the game, players can earn bonus entries into the grand prize
drawing for each friend that enters through a link they share via Facebook and
Twitter.
The
online game launches on June 22, 2015 and ends Oct. 15, 2015. For
official rules and more information, visit www.ThriventRacing.com. Thrivent
will make a $95,000 contribution to Habitat for Humanity International in
connection with this Promotion. Unlocking a tile is for entertainment
purposes only and will not affect Thrivent’s contribution amount.
No comments:
Post a Comment