Daytona Sign Demolished

The iconic Daytona International Speedway sign on International Speedway Boulevard was demolished last week as part of the DAYTONA Rising project, the $400 million frontstretch redevelopment scheduled for completion in January 2016.

Demolition of the sign -- which was unveiled in January of 1994 and stood 57 feet tall and 48 feet wide -- took only a few hours,

DAYTONA Rising is scheduled for completion in January 2016 in time for the 54^th anniversary of the Rolex 24 At Daytona and the 58^th annual DAYTONA 500. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.

At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. The project is expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.