The Race Team Alliance, a coalition of NASCAR Sprint Cup teams, through its affiliate RTA Promotions, LLC, has entered into a multi-year marketing partnership with DraftKings Inc., a leading Daily Fantasy Sports company.
Working collaboratively with NASCAR, the teams will support and promote the free NASCAR game on DraftKings.com with team marks, social and digital media initiatives, and other activation programs.
Rob Kauffman, co-owner of Michael Waltrip Racing and Chairman of the RTA stated “We are thrilled to be partnering with DraftKings, an innovative and fast growing company. We believe this partnership will be appealing to our existing fan base as well as potentially attracting new ones. The teams look forward to helping promote the new free online fantasy game, and supporting DraftKings as it makes a strong entrance into the sport.”
The partnership with DraftKings will begin in conjunction with this weekend’s Coke Zero 400 at Daytona International Speedway.
The RTA is a 501(c)(6) not for profit business organization comprised of racing teams which compete in stock car racing’s premier series, the NASCAR Sprint Cup Series. More information regarding the RTA can be found at www.raceteamalliance.com.