The
Race Team Alliance, a coalition of NASCAR Sprint Cup teams, through its
affiliate RTA Promotions, LLC, has entered into a multi-year marketing partnership
with DraftKings Inc., a leading Daily Fantasy Sports company.
Working
collaboratively with NASCAR, the teams will support and promote the free NASCAR
game on DraftKings.com with team marks, social and digital media initiatives,
and other activation programs.
Rob
Kauffman, co-owner of Michael Waltrip Racing and Chairman of the RTA stated “We
are thrilled to be partnering with DraftKings, an innovative and fast growing
company. We believe this partnership will be appealing to our existing fan base
as well as potentially attracting new ones. The teams look forward to helping
promote the new free online fantasy game, and supporting DraftKings as it makes
a strong entrance into the sport.”
The
partnership with DraftKings will begin in conjunction with this weekend’s Coke
Zero 400 at Daytona International Speedway.
The
RTA is a 501(c)(6) not for profit business organization comprised of racing
teams which compete in stock car racing’s premier series, the NASCAR Sprint Cup
Series. More information regarding the RTA can be found at www.raceteamalliance.com.
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