Co-chairmen
and former U.S. Congressmen Heath Shuler (D-NC) and Connie Mack (R-Fla) have announced
today that Rev the Vote, a nonpartisan Washington D.C.-based organization, has
engaged the Race Team Alliance (RTA) to help promote increased voter
registration among racing fans.
Formed
in 2014, the Race Team Alliance represents 17 top racing organizations that
compete in NASCAR’s Sprint Cup Series. Rev the Vote will leverage the assets
and national reach of the RTA membership to amplify the importance of voter
registration and participation in local and national
elections.
“This
is a first,” said Shuler, a former college football star at the University of
Tennessee and NFL quarterback. “While other initiatives have targeted
motorsports racing fans in the past, this agreement creates a unique
partnership, where the racing industry’s owners and teams will be assisting in
delivering the message to its incredibly loyal fans about the importance of
civil engagement.”
“This
is a significant announcement for the RTA and its members,” said RTA Chairman
Rob Kauffman. “The RTA was formed to have a collective voice and it is an honor
that Rev the Vote selected the power of that voice to deliver an important
message to American racing fans everywhere about registering to vote. We know
racing fans like to be heard and we will promote taking that passion to the
voting booth.”
This
agreement allows Rev the Vote to utilize the broad reach of the RTA Member
teams. The teams will provide social and digital outreach, as well as, at-track
experiences, like hauler tours, pit box seating, meet and greets, hospitality
and activation.
“Today
marks a key milepost in our drive to bring the millions of unregistered racing
fans into the electoral process,” said Mack, the great grandson of MLB Hall of
Famer Connie Mack. “We are determined to play the lead role in making sure race
fans, who represent a huge cross section of Americans, are heard as loudly on
Election Day as they are on race day. With this important partnership, our
mission becomes all the more attainable.”
Shuler,
Mack and Kauffman made the announcement at a news conference Friday at the
Indianapolis Motor Speedway as NASCAR Sprint Cup teams prepared for Sunday’s Brickyard
400.
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