NASCAR is entering the rapidly growing daily fantasy sports space by
selecting industry leader, DraftKings, as its “Official Daily Fantasy Sports
Partner.” Through the three-year agreement, DraftKings will have an exclusive
license to develop NASCAR-branded games across the daily fantasy sports
category.
Daily fantasy sports games on DraftKings will give players a one-of-a-kind
event experience. DraftKings will have access to a direct data feed from NASCAR
Digital Media that contains real-time statistics. The unique content offering
of up-to-the-minute information on races and drivers for daily fantasy sports
games will bring players closer to the sport in an unprecedented way.
What’s more, daily fantasy sports games and statistics will be offered on
DraftKings’ mobile applications, giving NASCAR fans the only on-the-go daily
fantasy and content platform.
“Pursuing ways to connect with our fans on a daily basis while enhancing
their viewing experience has been paramount to NASCAR, and fantasy sports is a
core tenet of that strategy,” said Steve Phelps, NASCAR executive vice
president and chief marketing officer. “We are committed to growing our fan
base, increasing engagement and diversifying our audience and partnering with
DraftKings will strongly support all of these efforts.”
In each game, participants are assigned a fixed salary cap they can use to
draft their entire roster, comprised of five NASCAR Sprint Cup SeriesTM drivers.
Scoring categories in DraftKings NASCAR daily fantasy sports games will include
finishing position, fastest laps, laps led, position differential and passing
differential. NASCAR games on DraftKings will provide fans the opportunity to
win one-of-a-kind NASCAR prizes and VIP experiences.
“We’re thrilled to partner with NASCAR to bring auto racing enthusiasts
across the country an unmatched fan experience,” said Jason Robins, CEO and
co-founder of DraftKings. “We’re always exploring new avenues for innovation
and stats from NASCAR Digital Media’s direct data feed that we will provide to
our players is another example of DraftKings’ commitment to incorporating new
technologies for the benefit of the fan.”
DraftKings will offer two different types of NASCAR-themed games – a free
game for casual players and paid games for avid followers of the sport. In
addition to daily fantasy auto racing, DraftKings also offers daily fantasy
sports games in major professional and college sports. More information on
DraftKings NASCAR daily fantasy sports games is available at www.draftkings.com.
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