Daytona International Speedway has begun installing 10,000 wider, more comfortable seats near the east end of the speedway as part of the $400 million DAYTONA Rising redevelopment project. These new and improved seats will be available during the upcoming Coke Zero 400 Weekend Powered by Coca-Cola on July 3-5, along with an additional 40,000 new seats near the west end of the Speedway.
The installation follows the recent removal of the final piece of the Sprint Tower. Looking ahead, the Speedway will prepare to install the last piece of structural steel for the new frontstretch grandstand.
Additional upcoming construction activities include ongoing elevator installation, miscellaneous framing and concrete installation and foam panel installation in injectors/entrances that will transport fans to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
The project is expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, and will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.