Daytona
International Speedway has begun installing 10,000 wider, more comfortable seats
near the east end of the speedway as part of the $400 million DAYTONA Rising
redevelopment project. These new and improved seats will be available during
the upcoming Coke Zero 400 Weekend Powered by Coca-Cola on July 3-5, along with
an additional 40,000 new seats near the west end of the Speedway.
The
installation follows the recent removal of the final piece of the Sprint Tower.
Looking ahead, the Speedway will prepare to install the last piece of
structural steel for the new frontstretch grandstand.
Additional upcoming construction activities include
ongoing elevator installation, miscellaneous
framing and concrete installation and foam panel installation in injectors/entrances
that will transport fans to three different concourse levels. Each level
features spacious social areas, or “neighborhoods,” along the nearly mile-long
frontstretch. At the conclusion of the redevelopment, Daytona International
Speedway will have approximately 101,000 permanent, wider and more comfortable
seats, twice as many restrooms and three times as many concession stands. In
addition, the Speedway will feature over 60 luxury suites with track side views
and a completely revamped hospitality experience for corporate guests.
The
project is expected to create 6,300 jobs, $300 million in labor income and over
$80 million in tax revenue, and will be completed in time for the 2016 Rolex 24
At Daytona and DAYTONA 500.
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