Thursday, April 30, 2015

Kroger Steps Up With Allmendinger, JTG Daugherty

Kroger will up the ante in 2015 and beyond, increasing its sponsorship of JTG Daugherty Racing, the No. 47 Chevrolet and driver AJ Allmendinger to at least 24 races in a new, multi-year pact.

After six years of sponsoring the No. 47 Chevrolet in the Daytona 500, Kroger will have primary real estate in two-thirds of all events in coming seasons. Allmendinger, who has one win, seven Top-5 and 37 Top-10 finishes as well as earning a spot in the 2014 Chase, said he welcomes the new relationship.

“The folks at Kroger are so pumped up about being a part of this race team,” he said. “They are just as excited as I am. “Tad and Jodi (Geschickter) and Brad (Daugherty) have a longstanding relationship with Kroger through their Daytona 500 partnership and it is cool to see it grow into something so big.

“It’s neat to see first-hand how involved all of our sponsors want to be,” he added. “(This) will really help us take our race team to the next level. Kroger is really passionate about this sport and about our team. We look forward to making them a bigger part of the JTG Daugherty Racing family.”

One of the world's largest retailers, Kroger employs nearly 400,000 associates in 2,625 supermarkets and multi-department stores in 34 states and the District of Columbia. The company operates under two dozen local banner names, including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's.  The company also operates 782 convenience stores, 326 fine jewelry stores, 1,330 supermarket fuel centers and 37 food processing plants in the United States. 

Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar Club.

Allmendinger currently ranks 22nd in the Sprint Cup championship standings, after a 13th-place finish at Richmond International Raceway last weekend. 

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