DAYTONA Rising Project Continues

Daytona International Speedway is continuing with demolition of the Sprint Tower as part of a $400 million DAYTONA Rising redevelopment project. Using a 490-foot Manitowoc 2250 Crawler Crane, the Speedway has already completed the removal of the Tower’s iconic front facade that featured the familiar “DAYTONA” letters.

The Speedway will continue the 30-day demolition process with two additional phases, involving the removal of elevated walkways and concessions between the Tower and the Speedway followed by general demolition of the Campbell Suites.

Additional upcoming construction activities include ongoing elevator installation, continuing miscellaneous framing and concrete installation, along with the development of hospitality suites.  

When completed, Daytona International Speedway will feature five expanded and redesigned entrances, or “injectors,” leading fans via a series of escalators and elevators to three different concourse levels. Each level features social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising is expected to be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.