JR Motorsports and Dale’s Pale Ale have agreed to a multifaceted partnership, general manager Kelley Earnhardt Miller announced today. The first craft beer to be featured in a can, Dale’s Pale Ale will sponsor Regan Smith and the No. 7 Chevrolet in the NASCAR XFINITY Series race at Charlotte Motor Speedway on Oct. 9. Additionally, Dale’s Pale Ale has been named the presenting sponsor of Smith’s JR Motorsports Upfront podcast on Dirty Mo Radio.
Dale’s Pale Ale is distinguished as the first craft beer in can form and brewed by the Oskar Blues Brewery from its bases in Brevard, N.C. and Longmont, Colo. Along with its flagship brand Dale’s Pale Ale, the Oskar Blues Brewery offers an extensive line of craft and specialty beers.
“It’s great to bring Dale’s Pale Ale and Oskar Blues on board,” Smith said. “We take a lot of pride in welcoming new partners into JR Motorsports. Not only do we get to carry the Dale’s Pale Ale brand on the racecar, but they’re also a tremendous partner for the JR Motorsports Upfront podcast. It’s a fun and informative program, and Dale’s Pale Ale is a perfect fit for that.”
JR Motorsports Up Front, the first Dirty Mo Radio program hosted by a driver, airs every Thursday on Dirty Mo Radio. Hosted by Smith, the program features a revolving door of guests and gives fans honest opinion, exclusive insight, and candid commentary regarding JRM and its XFINITY Series, Camping World Truck Series, and late model teams.
“Oskar Blues has been breaking boundaries since Dale's Pale Ale was first canned in 2002," said founder Dale Katechis. “We chose the can package for Dale's because it protects the beer from light and air, and also because cans are more portable, allowing a great beer to be enjoyed in more places, like the racetrack. We are proud to be associated with Regan, Kelley, and all of the JR Motorsports team and look forward to a groundbreaking partnership.”
In addition to primary placement at Charlotte, Dale’s Pale Ale will also be featured as an associate partner on the No. 7 Chevrolet for the 2015 season. In 2015 NXS competition, Smith has secured two top-five and five consecutive top-10 finishes. He is currently sixth in NXS championship points.
Dirty Mo Radio podcasts are accessible free of charge on DaleJr.com as well as numerous podcast-catching networks such as iTunes, TuneIn Radio, Stitcher, WeCast and RSSRadio. For more information on Dirty Mo Radio, including host bios, archived programs, and sponsor links, visit DaleJr.com, or follow the @DirtyMoRadio handle on Twitter.