JR Motorsports and Dale’s
Pale Ale have agreed to a multifaceted partnership, general manager Kelley
Earnhardt Miller announced today. The first craft beer to be featured in
a can, Dale’s Pale Ale will sponsor Regan Smith and the No. 7 Chevrolet in the
NASCAR XFINITY Series race at Charlotte Motor Speedway on Oct. 9.
Additionally, Dale’s Pale Ale has been named the presenting sponsor of Smith’s JR
Motorsports Upfront podcast on Dirty Mo Radio.
Dale’s Pale Ale is
distinguished as the first craft beer in can form and brewed by the Oskar Blues
Brewery from its bases in Brevard, N.C. and Longmont, Colo. Along with
its flagship brand Dale’s Pale Ale, the Oskar Blues Brewery offers an extensive
line of craft and specialty beers.
“It’s great to bring Dale’s
Pale Ale and Oskar Blues on board,” Smith said. “We take a lot of pride in
welcoming new partners into JR Motorsports. Not only do we get to carry
the Dale’s Pale Ale brand on the racecar, but they’re also a tremendous partner
for the JR Motorsports Upfront podcast. It’s a fun and informative
program, and Dale’s Pale Ale is a perfect fit for that.”
JR Motorsports Up Front,
the first Dirty Mo Radio program hosted by a driver, airs every Thursday on
Dirty Mo Radio. Hosted by Smith, the program features a revolving door of
guests and gives fans honest opinion, exclusive insight, and candid commentary
regarding JRM and its XFINITY Series, Camping World Truck Series, and late
model teams.
“Oskar Blues has been
breaking boundaries since Dale's Pale Ale was first canned in 2002," said
founder Dale Katechis. “We chose the can package for Dale's because it protects
the beer from light and air, and also because cans are more portable, allowing
a great beer to be enjoyed in more places, like the racetrack. We are proud to
be associated with Regan, Kelley, and all of the JR Motorsports team and look
forward to a groundbreaking partnership.”
In addition to primary
placement at Charlotte, Dale’s Pale Ale will also be featured as an associate
partner on the No. 7 Chevrolet for the 2015 season. In 2015 NXS
competition, Smith has secured two top-five and five consecutive top-10
finishes. He is currently sixth in NXS championship points.
Dirty Mo Radio podcasts are
accessible free of charge on DaleJr.com as well as numerous podcast-catching
networks such as iTunes, TuneIn Radio, Stitcher, WeCast and RSSRadio. For
more information on Dirty Mo Radio, including host bios, archived programs, and
sponsor links, visit DaleJr.com, or follow the @DirtyMoRadio handle on Twitter.
"The first craft beer to be featured in a can" This is a joke isn't it? There are hundreds of brands of good craft beer in cars. What total BS.
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