Michael Waltrip Racing and Maxwell House have announced a partnership which makes the iconic coffee maker a primary sponsor for five Sprint Cup races during the 2015 season, as well as the DAYTONA 500 in February of 2016. The 10-month agreement officially kicks off on Aug. 2 with the Pennsylvania 400 at the Pocono Raceway.
“Maxwell House is a well-respected brand and on behalf of our sport, I’d like to welcome them back to NASCAR,” said Clint Bowyer, will drive the No. 15 Maxwell House Toyota at Watkins Glen International, Pocono Raceway, Martinsville Speedway and Texas Motor Speedway in the second half of the 2015 season. “We pride ourselves on taking care of our sponsors at Michael Waltrip Racing, and we’re certainly going to do our best for them – both on and off the track.”
Waltrip, a two-time DAYTONA 500 champion, will carry the Maxwell House colors at Talladega Superspeedway in October and in the 2016 DAYTONA 500 at Daytona International Speedway.
Maxwell House is no stranger to the racing circuit, having partnered with some of the most well-known drivers in professional racing from 1989 to 2003. During a press conference this morning at Texas Motor Speedway, the companies jointly unveiled the new Maxwell House Toyota Camry car design.
“Racing fans share a lot of the same qualities as Maxwell House coffee drinkers, including their loyalty to and passion for their favorite brands and sporting events,” said Chris McClement, Senior Director, Maxwell House. “With its excellent reputation and powerful drivers, Michael Waltrip Racing is the perfect partner to help us rev up our brand and bring coffee that is ‘Good to the Last Drop’ to racing enthusiasts nationwide.”
“It makes me proud to wear the Maxwell House colors again,” said Waltrip, who drove a Maxwell House branded car in 1989. “I am really looking forward to racing at Talladega this fall, but everyone knows how special the DAYTONA 500 is to me, and I want to thank Maxwell House for letting me compete in my 29th Great American Race. Clint and I are going to do everything we can to get the Maxwell House Toyota Camry in Victory Lane for them.”
Other elements of the sponsorship will include special appearances by the Michael Waltrip Racing team, exclusive behind-the-scenes access for select fans, special in-season and grocery store promotions and sampling at select races. Maxwell House will also serve as an associate sponsor in the remaining Sprint Cup races.