Danica Patrick will be looking for a new daddy next season.
USA TODAY Sports reported today that GoDaddy will not return as sponsor of Patrick’s Stewart Haas Racing No. 10 Chevrolet in 2016, choosing to focus its marketing efforts on small business and international markets outside of NASCAR. The online domain registry will attempt to sign Patrick to a new personal services contract.
Patrick is currently in the final year of her Stewart-Haas contract, and enjoying the most competitive season of her NASCAR career. She is currently 16th in the championship standings with a pair of Top-10 finishes and a best finish of seventh in nine starts.
"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said GoDaddy chief marketing officer Phil Bienert to USA TODAY. "We have the utmost respect for Stewart-Haas Racing, and they've been phenomenal partners. But at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers."
GoDaddy’s decision marks the end of an on-track relationship that dates back to 2007, when Patrick drove for Andretti Autosport in the IndyCar Series. They have served as her primary sponsor since 2010.
SHR executive vice president Brett Frood said the team is actively seeking new backers for Patrick and the No. 10 team.