Richard Childress Racing's affiliation with Charter takes center stage this weekend as the St. Louis-based company becomes the primary sponsor on the No. 2 NASCAR Nationwide Series Chevrolet driven by Elliott Sadler at Road America June 23.
Charter, the fourth-largest cable operator in the United States and a leading broadband communications company, will also adorn several RCR entries throughout the 2012 season, including the Nos. 29 and 31 Sprint Cup Series Chevrolets, the Nos. 2 and 3 Nationwide Series Chevrolets and the Nos. 2 and 22 Chevrolets in the Camping World Truck Series.
"Charter is pleased to be part of RCR's 2012 season and the excitement that NASCAR brings to our customers who follow NASCAR events on sports cable networks," said Jim Heneghan, President Charter Media.
Sadler, a native of Emporia, Va., will get behind the wheel of the No. 2 Charter Chevrolet at the first road course event of the 2012 Nationwide Series season at Road America in Elkhart Lake, Wis. Thus far this season, Sadler has earned two wins, six Top-5 and 10 Top-10 finishes and leads the Nationwide Series championship point standings.
"Charter has been a great addition to RCR, and we've enjoyed integrating their program with our partners," said Richard Childress, president and CEO of Richard Childress Racing. "We value their participation on the No. 2 Charter Chevrolet and driver Elliott Sadler at Road America as well as throughout the season with RCR teams in all three major NASCAR touring series.”