Wednesday, December 06, 2006

Here's A Shocking Revelation

Jimmie Johnson may have won the Nextel Cup, but you’ll never guess whose sponsor got the most TV exposure this season.

No, it’s not Jon Wood. It’s Dale Earnhardt, Jr., who put Budweiser on top of the list of most-exposed NASCAR sponsors, according to the Joyce Julius research firm. The King of Beers topped the charts with $183.1 million in exposure, with 68.8 percent of that total due directly to the efforts of the team, despite a fifth place finish in 2006 points.

Lowe’s was second at $143.6 million, followed by Cingular Wireless at $116.6 million. Home Depot and DuPont rounded out the top five.

Surprisingly, exposure did not necessarily equate to running up front. Kurt Busch struggled on the track this season, but Miller Lite was sixth in exposure, followed by NAPA Auto Parts (sponsor of omnipresent plugmeister Michael Waltrip), and Tony Raines' sponsor, DLP.


  1. Anonymous10:36 PM

    Does that surprise you?

  2. Anonymous11:05 PM

    On 12/4 Dale Jr. announced on, that he has started a social network for NASCAR fans. It's called

    See Kelley's Corner on

  3. Anonymous7:26 PM

    I think you're giving "Mikey" to much credit for NAPA's success. You said on your show that it was a combination of ads, programs sponsored, driver plugs, car spots. etc. I'm sorry to say or rather glad to say that it wasn't the driver plugs or car spots that go NAPA the spot. Let's face it the car was never in a place to get seen and Mikey really was never in a postion to tie up the air waves.