Outback Remains With SHR To Back Harvick

Outback Steakhouse will continue its partnership with Stewart-Haas Racing in each of the next two seasons, serving as primary sponsor of SHR’s No. 4 Chevrolet and driver Kevin Harvick for two races each in 2014 and 2015. When not serving as primary sponsor, Outback will be an associate sponsor with placement on the B-post of the No. 4 Chevrolet SS.

Outback Steakhouse joins Budweiser as a primary sponsor of the No. 4 team.

 Whenever Harvick finishes among the Top-10 in a Sprint Cup race, a free Bloomin’ Onion will be offered to customers on the Monday following the race. 

“Stewart-Haas Racing has been an excellent partner of Outback Steakhouse and we’re proud to continue our relationship with the team,” said Mike Kappitt, chief marketing officer, Outback Steakhouse. “The ‘Bloomin’ Monday’ promotion has been incredibly successful thanks to our partnership with Stewart-Haas Racing, and we look forward to continuing ‘Bloomin’ Mondays’ with Kevin Harvick.” 

“It’s truly a privilege to represent the iconic Outback brand,” said Harvick. “I’m certainly looking forward to making every Monday a ‘Bloomin’ Monday’.” 

“We’re honored to have Outback Steakhouse continue its partnership with Stewart-Haas Racing,” added Stewart. “Outback’s reputation for quality food and great service is exceptional, and it’s truly a pleasure to be associated with a company and a product that is admired by so many, including myself. We’re looking forward to continuing our partnership on and off the racetrack.”