Team
Penske announced today that Alliance Truck Parts will join the No. 2 Ford
Fusion team for the 2014 NASCAR Sprint Cup Series. After successfully
partnering with Team Penske in the NASCAR Nationwide Series for the last
several seasons, Alliance Truck Parts will transition to become a primary
sponsor for the No. 2 Ford Fusion, driven by 2012 NASCAR Sprint Cup Series
Champion Brad Keselowski.
The
bright yellow Alliance Truck Parts colors will adorn the Team Penske Ford for
eight races in 2014 beginning with the race at Phoenix International Raceway on
March 2. An industry-leading provider of heavy duty truck parts for the
commercial transportation industry, Alliance Truck Parts will also be a
prominent associate sponsor on the No. 2 Ford throughout the 2014 season.
“Team
Penske has built a terrific relationship with Alliance Truck Parts and we look
forward to having them join us in the Cup Series this season,” said Roger
Penske. “This is a great example of how we can build business relationships to
create opportunities for our partners through our racing teams.”
The
Alliance Truck Parts livery made its debut with Team Penske at the 2010 NASCAR
Nationwide Series season finale at Homestead-Miami Speedway. The partnership
expanded in the 2011 Nationwide Series when Alliance Truck Parts was a partial
season primary sponsor and over the past two seasons it has served as a
full-season Nationwide Series primary sponsor for Team Penske. The 2014 season
will bring the first opportunity for Alliance Truck Parts to race as a sponsor
in the NASCAR Sprint Cup Series.
“This
is a great opportunity for a strong new partner to join the No. 2 Team Penske
Ford as Alliance Truck Parts increases its presence in NASCAR,” said
Keselowski. “This is a natural partnership as Penske and Alliance Truck Parts
are both strong transportation-based companies. We’re anxious to see the
prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this
year.”
Alliance
Truck Parts and the Penske organization have forged a strong bond both on the
track and on the road as established leaders in the transportation industry.
"We are excited about the Team Penske and Alliance Truck Parts partnership in the 2014 NASCAR Sprint Cup Series,” said Friedrich Baumann, Sr. VP, Aftermarket, Daimler Trucks North America. “Our participation in NASCAR has increased brand awareness of Alliance Truck Parts with our target customers and we look forward to continued success with this world-class race team."
"We are excited about the Team Penske and Alliance Truck Parts partnership in the 2014 NASCAR Sprint Cup Series,” said Friedrich Baumann, Sr. VP, Aftermarket, Daimler Trucks North America. “Our participation in NASCAR has increased brand awareness of Alliance Truck Parts with our target customers and we look forward to continued success with this world-class race team."
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