Love's Travel Stops will increase its partnership with Front Row Motorsports in 2014, partnering with the Sprint Cup Series team for 14 races on David Gilliland's No. 38 Ford. Fans will first see the return of the bright yellow, red and black paint scheme at the season-opening Daytona 500 at Daytona International Speedway.
Love's Travel Stops first teamed up with Front Row Motorsports in 2013, sponsoring three races in the company's first venture into NASCAR. Gilliland pushed the brand to the center of attention at Talladega Superspeedway in May, when his Love's Travel Stops Ford shoved teammate David Ragan to the front of the field to earn Front Row's first victory in a 1-2 Ragan-Gilliland finish.
Love's Travel Stops, based in Oklahoma City, Okla., is family-owned and operated with more than 310 locations in 39 states and is currently ranked No. 9 on Forbes' list of America's Largest Private Companies.
"Our partnership with Front Row Motorsports is incredibly valuable to us," said Jenny Love Meyer, vice president of communications for Love's. "It's a positive venue to highlight the Fast, Clean, Friendly service Love's is known for, and our customers have responded with overwhelming enthusiasm. For our 50th anniversary year, we are thrilled to be back in NASCAR in a bigger way with Front Row and David Gilliland."
Team owner Bob Jenkins said the year-to-year renewal and expansion of team partnerships like Love's is a testament to the growth of the Front Row team and the value it provides to its sponsors.
"This partnership with Love's is a perfect example of how our program works and why it's so successful," Jenkins said. "They got their feet wet last season, saw the benefits of a partnership with Front Row Motorsports, and now they're expanding their involvement. And we couldn't be happier that the No. 38 car has a principal sponsor who will be with us throughout the season."
"This is a personal partnership for me," said Gilliland. "My family and I travel in our motorhome all over, and we always stop at Love's Travel Stops. We can always find one whenever we need one, they have everything we need and the service is great. We're all excited that we're going to be part of the Love's family again for another year, and it's going to be bigger and better."
The NASCAR Sprint Cup Series season opens with the Daytona 500 in Daytona Beach, Fla., on Feb. 23. The race will be televised live on FOX at 1 p.m. ET. The Love's Travel Stops Ford will also be on track throughout the "SpeedWeeks" leading up to the "Great American Race," including the Budweiser Duels qualifying races.