Love's
Travel Stops will increase its partnership with Front Row Motorsports in 2014,
partnering with the Sprint Cup Series team for 14 races on David Gilliland's
No. 38 Ford. Fans will first see the return of the bright yellow, red and
black paint scheme at the season-opening Daytona 500 at Daytona International
Speedway.
Love's
Travel Stops first teamed up with Front Row Motorsports in 2013, sponsoring
three races in the company's first venture into NASCAR. Gilliland pushed
the brand to the center of attention at Talladega Superspeedway in May,
when his Love's Travel Stops Ford shoved teammate David Ragan to the front of
the field to earn Front Row's first victory in a 1-2 Ragan-Gilliland finish.
Love's
Travel Stops, based in Oklahoma City, Okla., is family-owned and operated with
more than 310 locations in 39 states and is currently ranked No. 9 on Forbes'
list of America's Largest Private Companies.
"Our
partnership with Front Row Motorsports is incredibly valuable to us," said
Jenny Love Meyer, vice president of communications for Love's. "It's a
positive venue to highlight the Fast, Clean, Friendly service Love's is known
for, and our customers have responded with overwhelming enthusiasm. For our 50th
anniversary year, we are thrilled to be back in NASCAR in a bigger way with
Front Row and David Gilliland."
Team
owner Bob Jenkins said the year-to-year renewal and expansion of team partnerships
like Love's is a testament to the growth of the Front Row team and the value it
provides to its sponsors.
"This
partnership with Love's is a perfect example of how our program works and why
it's so successful," Jenkins said. "They got their feet wet
last season, saw the benefits of a partnership with Front Row Motorsports, and
now they're expanding their involvement. And we couldn't be happier that
the No. 38 car has a principal sponsor who will be with us throughout the
season."
"This
is a personal partnership for me," said Gilliland. "My family
and I travel in our motorhome all over, and we always stop at Love's Travel
Stops. We can always find one whenever we need one, they have everything
we need and the service is great. We're all excited that we're going to
be part of the Love's family again for another year, and it's going to be
bigger and better."
The
NASCAR Sprint Cup Series season opens with the Daytona 500 in Daytona Beach,
Fla., on Feb. 23. The race will be televised live on FOX at 1 p.m.
ET. The Love's Travel Stops Ford will also be on track throughout the
"SpeedWeeks" leading up to the "Great American Race,"
including the Budweiser Duels qualifying races.
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