Friday, June 13, 2014

Farmers Insurance Extends With Hendrick, Kahne

Farmers Insurance has extended its sponsorship of Hendrick Motorsports’ No. 5 NASCAR Sprint Cup Series team for three years and will give fans an opportunity to help design Kasey Kahne’s 2015 Chevrolet SS paint scheme.

Farmers Insurance will be featured as primary sponsor in 12 Sprint Cup Series races each season, including the season-opening Daytona 500. Farmers will also serve as an associate-level partner in all other events for the 2015, 2016 and 2017 seasons.

Fans can visit to register for the upcoming paint scheme design challenge and vote on different elements of Kahne’s 2015 Farmers Insurance Chevrolet SS, including paint color, television panel text and more. In addition, one fan will be randomly selected to see the car in action at the 2015 Daytona 500. Voting will launch later this summer.

“We are pleased to announce our continued sponsorship of Hendrick Motorsports’ No. 5 team and are excited to build on the momentum of the last three years,” said Mike Linton, chief marketing officer at Farmers Insurance. “We are also looking forward to involving our fans in the design of the paint scheme for next year’s car.”

“Our team takes so much pride in representing Farmers Insurance and the thousands of agents, district managers and employees around the country,” said Kahne. “They have such a passion for NASCAR and the sport’s fans. Whether it’s thanking teachers or helping rebuild Joplin (Missouri), I’m honored to be involved with Farmers and the communities they serve. It’s exciting to continue our work together.”

Los Angeles-based Farmers Insurance joined the No. 5 team as a primary sponsor in April 2011.

“Our partnership with the team at Farmers has been unbelievable,” said Rick Hendrick, owner of Hendrick Motorsports. “Everything that’s been accomplished in just three years is extremely impressive, and they continue to seek ways to engage our fans and use the sponsorship to improve the lives of others. It’s gratifying to see the impact of our two organizations working together, and we look forward to more successes in the coming years.”

Since joining Hendrick Motorsports for the 2012 season, Kahne has earned two consecutive Chase for the NASCAR Sprint Cup berths. In addition to his 16 career race wins, the Enumclaw, Washington, native has earned 26 pole positions, 81 top-five finishes and 139 top-10s in Sprint Cup competition. His current contract with Hendrick Motorsports runs through the 2015 NASCAR season.

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