Thursday, June 05, 2014

Wood Brothers To Sport New Livery At Michigan

Wood Brothers Racing’s Motorcraft/Quick Lane No. 21 Ford Fusion will have a different look when it hits the track at Michigan International Speedway next weekend.  
Quick Lane blue will replace the usual Motorcraft red that is synonymous with the Wood Brothers Racing NASCAR Sprint Cup entry. In addition to prominent Quick Lane Tire & Auto Center markings on the hood, the rear deck lid will feature the Quick Lane tag line “READY TO SERVE.” 
The Motorcraft logo will still appear on the new-look No. 21. As Quick Lane’s principal replacement parts brand, the relationship between Quick Lane and Motorcraft is critical to the success of each.
In February, Quick Lane Tire & Auto Center opened its 700th U.S. retail location, making it one of the fastest-growing auto center chains in the country. With a Quick Lane location now in every state, the company is embarking on a national ad campaign to introduce its various marketplace advantages and to let customers across the nation know that Quick Lane is “Ready to Serve” with convenience and confidence.  Part of the campaign will feature the No. 21 NASCAR livery featured at the Quicken Loans 400 as well as its driver, 2011 Daytona 500 winner Trevor Bayne.  

“Opening our 700th location is an important milestone for Quick Lane Tire & Auto Center,” said Frederiek Toney, president of the Ford Customer Service Division. “With locations from coast to coast, we can support our Quick Lane brand with national advertising including our partnership with NASCAR and Wood Brothers Racing. We hope that this paint scheme running in a nationally televised NASCAR race and the associated ad campaign will make our Quick Lane owners proud and increase recognition for the brand.” 

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