Wood
Brothers Racing’s Motorcraft/Quick Lane No. 21 Ford Fusion will have a
different look when it hits the track at Michigan International Speedway next
weekend.
Quick
Lane blue will replace the usual Motorcraft red that is synonymous with the
Wood Brothers Racing NASCAR Sprint Cup entry. In addition to prominent Quick
Lane Tire & Auto Center markings on the hood, the rear deck lid will
feature the Quick Lane tag line “READY TO SERVE.”
The
Motorcraft logo will still appear on the new-look No. 21. As Quick Lane’s
principal replacement parts brand, the relationship between Quick Lane and
Motorcraft is critical to the success of each.
In
February, Quick Lane Tire & Auto Center opened its 700th U.S.
retail location, making it one of the fastest-growing auto center chains in the
country. With a Quick Lane location now in every state, the company is
embarking on a national ad campaign to introduce its various marketplace
advantages and to let customers across the nation know that Quick Lane is
“Ready to Serve” with convenience and confidence. Part of the campaign
will feature the No. 21 NASCAR livery featured at the Quicken Loans 400 as well
as its driver, 2011 Daytona 500 winner Trevor Bayne.
“Opening
our 700th location is an important milestone for Quick Lane Tire
& Auto Center,” said Frederiek Toney, president of the Ford Customer
Service Division. “With locations from coast to coast, we can support our Quick
Lane brand with national advertising including our partnership with NASCAR and
Wood Brothers Racing. We hope that this paint scheme running in a nationally
televised NASCAR race and the associated ad campaign will make our Quick Lane
owners proud and increase recognition for the brand.”
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